Approval of Strategic Merger Between Real Brokerage and RE/MAX Holdings: A New Era in Real Estate

Major Merger in Real Estate: Real Brokerage and RE/MAX Holdings Join Forces

In a landmark decision, securityholders from both The Real Brokerage Inc. (NASDAQ: REAX) and RE/MAX Holdings, Inc. (NYSE: RMAX) have endorsed a significant acquisition. This transaction is set to culminate in the formation of the Real REMAX Group, a powerful entity in the realm of technology-enabled global real estate services.

On August 14, 2026, during special meetings held to discuss the acquisition, it was revealed that an overwhelming majority supported the move: nearly 99% of Real shareholders approved the acquisition, along with approximately 78.8% of voting power from RE/MAX Holdings. This demonstration of confidence reflects a shared vision for a more integrated and innovative ecosystem within the real estate industry.

The anticipated merger combines Real's advanced technology-driven brokerage platform and dynamic community with the iconic brand legacy and extensive franchise network of RE/MAX. Tamir Poleg, Chairman and CEO of Real, expressed gratitude for the backing from securityholders, emphasizing the enhanced capabilities this partnership will provide. “Together, through Real REMAX Group, we'll possess the scale, talent, and resources to expedite our investments and create even more value for the over 180,000 real estate professionals allied with our brands and the clients they serve,” he stated.

Erik Carlson, CEO of RE/MAX Holdings, underscored the importance of this merger for the RE/MAX franchise network. He remarked that this initiative fortifies the value proposition for franchises and agents alike while maintaining the entrepreneurial culture and local leadership that have characterized RE/MAX's success for over 50 years. This collaboration promises to bolster the experiences of franchise owners, fostering a synergistic environment conducive to growth and innovation.

The merger remains contingent upon certain closing conditions, including the approval of the Supreme Court of British Columbia and other necessary regulatory clearances. Once finalized, the combined operations will encapsulate over 180,000 real estate professionals spread across more than 120 countries and territories, making it a formidable force in the global real estate market.

This merger is projected to yield approximately $2.3 billion in pro forma revenue for the year 2025 and foresee an Adjusted EBITDA of $157 million prior to synergies. This substantial financial backdrop paves the way for significant investments in technology, artificial intelligence, education, and overall innovation, while still honoring the distinctive identities of both companies.

Real, recognized for its mission to simplify complex real estate transactions, provides a comprehensive suite of real estate, mortgage, and closing services interwoven with cutting-edge technology. The company boasts a presence in all 50 U.S. states, providing support to more than 36,000 agents through its digital brokerage platform.

RE/MAX Holdings, on the other hand, is heralded as a dominant player in the real estate franchising space, encompassing over 145,000 agents across nearly 8,500 offices. Since its inception in 1973, RE/MAX has maintained a strong entrepreneurial ethos that allows its agents and franchisees to operate with notable independence, further enhancing their ability to succeed in a competitive landscape.

The combination of these two powerhouses within real estate not only signifies a shift in operational dynamics but signifies a broader transformation in how companies can leverage technology and innovation. As the industry continues to evolve at a breakneck pace, this merger positions Real REMAX Group at the forefront of the movement toward technological integration within the sector. In conclusion, stakeholders eagerly anticipate the results of this merger, envisioning a rejuvenated real estate environment characterized by enhanced services and opportunities for agents and clients alike.

As the final approval is targeted for the coming weeks, all eyes are on the potential transformative impact this merger could have on the global real estate market. It is not just a merger of two companies; it is a strategic repositioning aimed at fostering a more innovative future in real estate.