Goodbaby International Reports 2025 Revenue Gains Amidst Global Challenges

Goodbaby International Holdings Limited has recently unveiled its financial results for the fiscal year ending December 31, 2025. The company achieved impressive revenue figures, with total earnings approximating HK$8,659.2 million, marking a modest decrease from the previous year's revenue of HK$8,765.9 million. Despite this dip, it is noteworthy that the gross profit stood at around HK$4,434.0 million, while the operating profit and net profit were recorded at HK$419.5 million and HK$218.4 million respectively.

One of the most significant highlights from this year’s results is the remarkable performance exhibited by CYBEX, a prominent brand under the Goodbaby umbrella. CYBEX achieved record-breaking revenue, soaring by 13.0% to reach approximately HK$5,047.4 million, a substantial increase from HK$4,467.3 million in 2024. This stellar performance underscores the brand's resilience and its significant influence within the global markets, even in the face of economic turbulence. The growth can be attributed to strong market demand, a diversified product range, and the expansion of their global omni-channel distribution network. Notably, CYBEX inaugurated two flagship stores in New York and Berlin, reinforcing its leadership status in key metropolitan markets while simultaneously enhancing its omni-channel distribution capabilities. Furthermore, the brand has garnered numerous international awards recognizing its commitment to quality in product design and safety.

Meanwhile, Evenflo, another key player within Goodbaby’s portfolio, reported a revenue of approximately HK$2,118.1 million, down from HK$2,385.3 million in 2024. This decline was primarily due to decreased sales in its car seat category and a reliance on older, lower-priced products. However, Evenflo maintained a vibrant performance in the stroller segment, buoyed by numerous new product launches and a robust digital marketing strategy that propelled growth through direct-to-consumer (DTC) channels. They implemented strong cost control measures, leading to a more efficient organizational structure and improved expense management in the second half of the year, helping to offset some of the revenue losses.

The brand gb also made notable strides in the fiscal year. Total revenue for gb reached approximately HK$745.5 million, a decline from HK$918.1 million the previous year. This decrease resulted from a strategic realignment toward enhancing its product portfolio, particularly in durable goods. The brand has witnessed substantial growth in its car seat offerings, driven by improved design and a transition towards providing one-stop solutions for consumers. Moreover, gb has focused on optimizing its channel strategies, prioritizing company-owned channels and refining its retail store network, which has positively impacted their gross margins.

Additionally, good relations with Blue Chip customers resulted in a steady revenue of approximately HK$748.2 million in the group’s other business segments, underscoring its ability to provide quality products while navigating a challenging economic landscape.

Looking forward into 2026, Goodbaby International anticipates continued volatility within the global economy. However, they remain optimistic about leveraging their competitive strengths and adapting swiftly to market fluctuations, aiming for sustainable growth initiatives. CYBEX plans to capitalize on its robust brand momentum and enhanced omni-channel capabilities to broaden its market reach. In contrast, Evenflo aims to restore growth and profitability under new leadership, focusing on product and channel innovation. New strategies are also being employed by gb to enhance marketing and further develop its DTC approach while adhering to strict cost management. As for the Blue Chip business, moderate development is expected amidst ongoing tariff policy uncertainties and heightened competition.

As the Executive Director and Group CEO, Mr. Tongyou Liu remarked, “The past year presented unprecedented challenges, but our proactive measures have allowed us to maintain a stable path for business development. The growth exhibited by CYBEX is a testament to our enduring brand resilience and market influence. Looking forward, we are committed to building upon our omni-channel strengths and optimizing our global supply chain to ensure rapid market responsiveness.”

Goodbaby International Holdings Ltd., known for its extensive portfolio of parenting goods, continues to serve millions of families worldwide through diverse products, including children’s car safety seats, strollers, apparel, and more. For further information, you can visit their corporate website at Goodbaby International.