#United States #Houston #Coffee Industry #FreshBrew #White Coffee

FreshBrew Expands Its Footprint in the Coffee Sector

In a major development for the coffee industry, Houston's FreshBrew—a leading private-label coffee and tea roasting company—has successfully acquired the licensed coffee division of White Coffee Corporation. This acquisition was announced on October 14, 2025, and it positions FreshBrew as the owner of the largest licensed coffee portfolio in the nation, including popular bagged coffee and K-Cup® products.

Al Ansari, the CEO of FreshBrew Group, expressed his enthusiasm for this strategic acquisition, stating, "Acquiring a respected, family-led company like this presented a rare opportunity to strengthen our position in the coffee industry." He highlighted the synergy between both companies, noting that it comes at a perfect time as FreshBrew aims to grow with intention and purpose. This acquisition not only allows FreshBrew to expand its product lines but also significantly diversifies its customer base.

The deal secures multiple licenses for FreshBrew, granting it the ability to develop, produce, and market coffee under several well-known brands. The company plans to leverage the strong brand equity of these licensed names, handling all aspects of coffee production—from roasting and grinding to distribution—complementing their established private-label business.

Carole White, President of White Coffee Corp, spoke about the emotional aspect of the acquisition, stating, "Seeing our brands and licensed partnerships carried forward by FreshBrew ensures that White Coffee's history of quality and care will live on for future generations of coffee drinkers." This sentiment underscores the long-standing tradition and commitment to quality that both FreshBrew and White Coffee embody.

With this acquisition, FreshBrew has positioned itself for a larger impact on the coffee scene, as it prepares to produce an estimated 150,000 pounds of coffee daily. This increase in production capacity is bolstered by FreshBrew's new liquid production facility, which will enable the company to create coffee extracts and concentrates for various applications across the food and beverage sector.

The market view of this acquisition is overwhelmingly positive, with industry analysts marking it as one of the largest transactions in the coffee sector for 2025. It signifies growth not just for FreshBrew, but also for White Coffee, whose legacy of craftsmanship in the coffee market will continue under FreshBrew's stewardship.

Jonathan White, Executive Vice President of White Coffee Corp and Chair of the National Coffee Association's Board of Directors, also commented on this transition, stating, "Handing the stewardship of our branded portfolio to FreshBrew is a proud and emotional milestone." He, along with Gregory White, Vice President of White Coffee Corp, will join FreshBrew's executive team to guide the integration of the companies and enhance their retail division.

About Fresh Brew Group

Founded over 90 years ago, FreshBrew is a family-owned entity that has firmly placed its focus on delivering quality products and technologically advanced services. As a leading producer in the private-label coffee and tea market, FreshBrew supplies a range of beverages to notable brands across the national foodservice, retail, and convenience store sectors.

For further insights about FreshBrew’s offerings, visit FreshBrew Group.

About White Coffee Corp

Established in 1939 and headquartered in Long Island City, NY, White Coffee Corporation remains a family-led business known for its innovative approach and high-quality coffee products. Recognized as a trusted partner, it has built a significant reputation in providing retailers and consumers with a wide range of licensed coffee products.