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Kagaya's New Yobunara Commercial: Solving Invite Challenges

On July 15, 2025, the comedy duo Kagaya debuted in the second commercial for Yobunara's digital invitation service. This new installment, titled "Aah" version, humorously illustrates common issues faced when sending event invitations, particularly in a corporate environment.

The Evolution of Invitation Processes

As industries worldwide are embracing digital transformation, the process of sending invitations often remains stuck in the past, relying heavily on either traditional paper mail or individual email sends. This outdated process not only consumes a significant amount of time but also adds a considerable amount of stress when organizing guest lists and confirmations.

The "Aah" version of the Yobunara commercial focuses on a typical dilemma: not being able to recall guests' formal names or addresses. With Yobunara's digital platform, however, there's no need for this cumbersome information; one can simply send an invitation link. This innovative solution aims to promote the ease and efficiency of Yobunara compared to traditional methods.

Behind the Scenes of the Ad

The shooting took place in a realistic office setting, with the advertisement set in a conference room where the Kagaya duo portrays event team members planning a 20th-anniversary celebration. As they joke about the guest list and reminisce about a former colleague whose married name has changed, they collectively struggle to recall details—embodying a relatable moment for many.

Kagaya’s engaging performances shone throughout filming. Upon entering the set, they naturally focused on their roles, eliciting heartfelt laughter and effectively depicting the chaos of trying to remember names and addresses anew. The director emphasized the subtleties in their performance, from adjusting the speed of their dialogue to choreographing the deliberate pauses and facial expressions. This meticulous attention to detail contributed to the ad's success.

Ad Campaign Overview

• - Release Date: July 15, 2025
• - Ad Name: "Aah" version (30 seconds)
• - YouTube Link: Aah Version Ad
• - Special Site: Yobunara Special
• - Previous Ad: Notification Version

As the commercial is part of a broader campaign, the third version, titled "Owari," is expected to follow soon, continuing the theme of playful yet real-life invitation hurdles.

Profiles of Kagaya

Kagaya is a comedic duo formed in 2015 under the management of the Maseki Entertainment Company. Their name is a blend of the members’ surnames: Kaga and Gaya. They gained popularity after reaching the semi-finals of the King of Comedy in 2018 and have since participated in various media, including radio and television programs, while also starring in films.

• - Sho Kaga's Comment: "The set was so funny I felt like we were just doing a skit! I'd love to work with this team again and explore more Yobunara projects."
• - Sojiya Gaya's Comment: "Filming was incredibly fun! Make sure to watch it; it’s hilarious, and I hope they continue this series!"

About Yobunara Invitations

Yobunara's digital invitation service simplifies the invitation process by eliminating the need for paper. Users can manage all aspects of inviting guests online, significantly reducing time and costs associated with traditional invitations. This service is perfect for a variety of events, from personal gatherings like reunions to professional occasions such as corporate receptions.

Company Overview

• - Name: Kokochie Inc.
• - Address: Minato, Tokyo, Aoyama 5-13-1, Prefas Minato Aoyama 3F
• - CEO: Motohito Itoshima
• - Founded: 2013
• - Official Website: Kokochie Website

Yobunara's commitment to modernizing the invitation process reflects a world increasingly focused on digital solutions, making event planning easier and more efficient for everyone involved.