gorjana Partners with Arizona State University to Empower Women Athletes

Introduction

In a landmark announcement, California-based jewelry brand gorjana has forged a distinctive multi-year partnership with Arizona State University (ASU) Sun Devil Athletics. This groundbreaking collaboration aims to celebrate and empower women in sports, focusing specifically on female student-athletes and the renowned Sun Devil Spirit Squad.

Partnership Details

This novel partnership is significant as it marks the first collaboration of its kind between a jewelry brand and a collegiate athletic program. Through this collective initiative, gorjana will support all female student-athletes at ASU, enhancing their visibility and opportunities via team sponsorships and brand ambassador programs. As gorjana’s Chief Creative Officer and Co-Founder, Gorjana Reidel, expressed, this collaboration reflects a shared passion for empowering women and fostering a supportive environment for athletes.

"As an ASU alum, this partnership means a lot to me. At gorjana, we've always been about celebrating and empowering women, and teaming up with Arizona State University Athletics lets us bring that to an amazing community of student-athletes. Supporting every female Sun Devil athlete and the Spirit Squad isn't just about creating opportunities; it's about helping to build an inspiring future for women in sports," Reidel stated.

A Commitment to Women in Sports

The partnership aligns with gorjana's recent launch of the gorjana Sports Club, which champions a collective of groundbreaking female athletes. This initiative indicates the brand's long-term commitment to investing in women in sports and looking towards collegiate sponsorships for growth.

ASU leadership also emphasized the significance of the collaboration, noting the positive impact it would have on their 300+ female student-athletes. Lisa Young, ASU's Deputy Athletics Director, mentioned, "Our shared values in support of female athletes creates a unique opportunity that we are excited to launch."

Inspiring Next Generations

The partnership aspires to elevate the visibility of women's sports and create more equitable opportunities for female athletes. With this alliance, gorjana and ASU Athletics hope to inspire the next generation of athletes to embrace their power both inside and outside the sporting arena.

About gorjana

gorjana is recognized for its effortless and elevated jewelry designs. The brand provides a wide range of products, from delicate solid gold essentials to trendy seasonal pieces, ensuring there's something for every individual's style. Customers are invited to visit any gorjana store, where a dedicated team of stylists offers personalized guidance to create layered looks for any occasion.

With a mission to empower women and elevate their experiences, gorjana’s partnership with Arizona State University marks a key milestone in both organizations' journey towards fostering female empowerment in sports. As the collaboration unfolds, it promises to create a lasting impact on the student-athletes involved, shaping the future of women in sports for years to come.