#Japan #Tokyo #Cool Japan #Vpon #DX Summit

Exciting Highlights of Cool Japan DX Summit 2025

On November 21, 2025, the prestigious Cool Japan DX Summit will take place, continuing to showcase the best of Japan's cultural heritage and innovative strategies for the global market. This summit stands as Japan's largest event intertwining cultural identity and digital transformation, gathering over 4,500 participants from diverse industries. Hosted by the Cool Japan DX Summit Executive Committee and organized by Vpon, an esteemed cross-border DX company based in Shibuya, Tokyo, the summit aims to empower leaders to expand both domestic and international markets through insights into Japan's unique culture and digital strategies.

Objectives of the Cool Japan DX Summit

The summit is focused on leveraging today’s digital capabilities to amplify the influences of Japan's rich history, culture, IP, and tourism resources. It fosters the sharing of knowledge from leading experts and innovators, helping businesses understand how to better engage in the global marketplace. Key themes will cover significant trends beyond 2025, addressing how to elevate Japan’s global brand using effective marketing strategies.

Venue and Schedule

• - Date: November 21, 2025
• - Format: In-person event with planned online sessions to follow
• - Location: TODA HALL & CONFERENCE TOKYO, Kyobashi, Tokyo
• - Organizer: Cool Japan DX Summit Executive Committee via Vpon

Early bird registration is open until October 31 and offers a discount for participants who sign up before the deadline.

Featured Speakers

Among the esteemed speakers will be:

Naomi Doso

Position: Planning Officer, Intellectual Property Strategy Promotion Office, Cabinet Office Japan
Naomi Doso has a rich history in the Ministry of Internal Affairs and Communications, where she played a vital role in advancing regional digital initiatives and information communication policies. In her current role at the Cabinet Office, she is tasked with promoting Japan's Cool Japan Strategy, ensuring the digital landscape supports the preservation and globalization of Japanese culture.

Ayumi Chikamoto

Position: President & CEO, Ichigo Co., Ltd.
After graduating from university, Ayumi Chikamoto joined Recruit and quickly became instrumental in launching a new domestic e-commerce business. Observing the growing influx of foreign tourists in Japan, she initiated the overseas e-commerce project “TOKYO TREAT” in 2015, which rapidly gained traction. Now in 2024, she leads multiple brands in this space, as well as expanding into the takeout restaurant sector through strategic acquisitions.

What You Will Gain from Participation

At the summit, attendees can expect:

• - Insight into Latest Trends: Explore emerging themes such as AI in Japan's cultural industries and innovative approaches to maximizing regional revenue. Stay ahead of trends pivotal for effective marketing of Japanese products and concepts.
• - Collaboration Opportunities: Participate in discussions on interdisciplinary collaborations such as food combined with content, or fashion and traditional culture, which foster innovative ideas outside the confines of single industries.
• - Networking: Engage in networking opportunities with diverse stakeholders, including local governments, private enterprises, startups, and investors. The chance to build new partnerships is essential for future project collaborations.

Who Should Attend?

The summit is tailored for:

• - Organizations and municipalities involved in Cool Japan initiatives
• - Businesses enhancing their inbound and international strategies
• - Leaders and marketers focusing on digital business innovation
• - Individuals exploring new ventures leveraging Japanese culture
• - Professionals seeking cross-industry collaboration
• - Stakeholders engaged in regional revitalization and DMO operations
• - Anyone interested in cutting-edge business in the AI era

Conclusion

Sign up before October 31 to unlock early bird pricing and join us at a conference that promises to redefine how we envision Japan's powerful cultural narrative in today’s digital age.

For more information visit the official Cool Japan DX Summit website.
Vpon, the organizer, is a leader in cross-border digital transformation. With its mission to enrich the global community through Japan's unique charm, Vpon collaborates with over 200 municipalities and private agencies, providing essential solutions for inbound marketing.

Company Overview:

• - Name: Vpon JAPAN, Inc.
• - Headquarters: Shibuya, Tokyo, 3-15-7 AMBRE 6F
• - CEO: Yoshitaka Shinohara
• - Founded: June 2014
• - Website: vpon.com