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Kroger's Heartwarming Holiday Film: Operation Gingerbread

Kroger, one of America’s largest supermarket chains, has unveiled its holiday film titled “Operation Gingerbread.” This endearing narrative showcases the profound themes of creativity, togetherness, and the joy of homecoming. In collaboration with the United Service Organizations (USO), Kroger celebrates the sacrifices made by military service members and their families.

As the holiday season approaches, Mary Ellen Adcock, Kroger’s Executive Vice President and Chief Merchant and Marketing Officer, emphasizes that holidays are about moments that draw families closer. “This film is a tribute to the families who make every holiday and homecoming unforgettable, and to the service members whose sacrifices inspire us all,” she stated.

Plot Overview of Operation Gingerbread
The film tells the story of a determined young girl whose inspiration drives her family and friends to bake a uniquely shaped gingerbread cookie. The cookie symbolizes a special family connection, especially when a loved one returns home for the holidays. Through this delightful tale, viewers are reminded that holiday celebrations are always sweeter when shared with loved ones.

Kroger takes pride in being the largest cumulative donor to the USO throughout its 84-year history, contributing over $44 million to support their mission. This year alone, Kroger has pledged an additional $1 million to advance initiatives that enhance the well-being of troops and their families. The collaboration not only entails financial support but also extends to hosting mobile canteen events, where service members can relax and reconnect. Notably, Kroger deployed two mobile centers to aid U.S. Navy personnel affected by Hurricane Melissa.

Ben Leslie, the USO’s Chief Development Officer, expressed gratitude for Kroger’s ongoing support, stating, “Kroger's short film captures the love and connection during the holidays—a reminder of what we all hold dear.” Through this partnership, both organizations aim to ensure that the military community feels appreciated and supported, regardless of their location.

Community Engagement and Holiday Initiatives
In continuing its tradition of supporting those away from home, Kroger is providing Thanksgiving meals for over 350 troops stationed at Fort Stewart in Southeast Georgia this year. Furthermore, Kroger is participating in the USO's Project Elf, which gifts holiday presents to the children of junior-enlisted service members, spreading joy to those who may otherwise feel the strain of separation during this festive time.

Kroger’s commitment extends beyond charitable donations. Over the past decade, the company has proudly hired over 50,000 veterans across various sectors, including stores and logistics. To show appreciation for both veterans and active service members, Kroger Family of Stores is offering a 10% discount to military personnel, reinforcing the retailer’s commitment to honoring those who serve.

Behind the Scenes: A Labor of Love
“Operation Gingerbread” does not merely aim to entertain but also seeks to resonate emotionally with its audience. The film is enriched by the personal experiences of Kroger associates who are veterans, ensuring a meaningful portrayal of military homecomings. Amanda Mitchell, a veteran and service owner at Kroger, stated, “We hope this film reminds people that the heart of the holidays is being together with those we love.” Her insights were invaluable, reflecting the longing and anticipation felt by service members awaiting their return home.

The film has become a canvas for expressing gratitude and hope in the communities Kroger serves. By intertwining heartfelt narratives alongside authentic military references, the film encapsulates the essence of family, unity, and appreciation.

In conclusion, Kroger’s “Operation Gingerbread” is not just a film; it’s a heartfelt recognition of the bonds that hold families together, especially during the holiday season. It serves as a stirring reminder that no matter the distance, love and connection can always bring us home.

For more information on Kroger and their initiatives, visit their newsroom and investor relations site. Additionally, to learn more about the USO and its mission, visit USO.org.