HONOR Unveils ALPHA PLAN to Transform into AI Device Ecosystem Leader

HONOR's Bold Step into AI Device Ecosystem

On March 21, 2025, in Barcelona, the renowned global technology brand HONOR laid out an ambitious vision through its newly unveiled ALPHA PLAN. This corporate strategy marks a pivotal transformation for HONOR, shifting its identity from a smartphone manufacturer to a leader in the artificial intelligence (AI) device ecosystem. HONOR’s CEO, James Li, expressed the urgency of this evolution, stating, "The AI revolution will redefine our industry, transforming productivity, society, and culture in unprecedented ways. Our collective effort can address shared challenges while leveraging countless opportunities presented by AI technology."

The ALPHA PLAN rests on three articulated phases designed to guide HONOR’s metamorphosis into a prominent player in the AI sector. The first phase focuses on developing the "smartphone of the future," leveraging AI technologies that empower users to maximize their potential. HONOR plans to collaborate with industry partners to push the boundaries of technology, creating a new paradigm for AI devices during the agent-driven AI era.

The significance of the name ALPHA PLAN is rooted deeply in its symbolism. The term 'Alpha', being the first letter of the Greek alphabet, represents HONOR's relentless pursuit of technological excellence. Furthermore, the character for 'people' (人) in Chinese cleverly intersects with the Greek letter α, reflecting HONOR's devotion to human-centric innovation. This represents the convergence of Eastern and Western philosophies, aligning with HONOR's global vision for creating value for consumers worldwide.

As the plan unfolds, the second phase will see HONOR breaking down industry barriers to foster an open collaborative ecosystem during the physical AI era. This will pave the way for innovations not solely by HONOR but collectively with its partners, ensuring a rich, interconnected environment for AI technology to flourish.

In the final phase, a promise is made to unlock the potential of humanity amid the era of Artificial General Intelligence (AGI). HONOR aims to reshape societal norms, opening new horizons that will elevate civilization through the achievements of AI. Each stage of the ALPHA PLAN is designed not only to showcase HONOR’s technological prowess but also to inspire collective action towards shared goals in the AI landscape.

During the Mobile World Congress (MWC) in Barcelona from March 3rd to 6th, attendees visiting HONOR's booth 3H10 in Hall 3 will have the chance to experience firsthand the latest innovations from HONOR and its partners. This exhibition will transport visitors into the future of AI-driven technology, showcasing how HONOR plans to integrate user-oriented AI experiences into its products.

As we stand at the cusp of an AI revolution, HONOR's ALPHA PLAN signifies more than just a shift in business strategy. It embodies a vision where technology meets humanity, harnessing the power of innovation to advance both individual capabilities and societal progress. Through open collaboration and a clear commitment to technology, HONOR aspires to lead in a world increasingly defined by artificial intelligence, setting a new standard for the industry.