San-X Welcomes New Employees in a Unique Ceremony with Rilakkuma
On April 1, 2026, San-X Co., Ltd., headquartered in Chiyoda, Tokyo, hosted its annual induction ceremony for new hires, welcoming a total of 12 new employees. This year’s ceremony was unique, featuring beloved characters from the San-X universe, adding a delightful twist to the traditional event.
The ceremony was divided into two sections. During the first half, each new hire shared their aspirations, after which the company president delivered words of encouragement and support. As the ceremony smoothly transitioned into the second half, attendees moved to the showroom where the much-anticipated Rilakkuma made an appearance as the "honorary president" for the day. Wearing signature glasses similar to the president's, Rilakkuma surveyed the new recruits and posed dramatically to cheer them on. Though silent, Rilakkuma's encouragement resonated well, filling the room with warmth and laughter from the audience.
Following Rilakkuma's presentation, Koronya, a character from San-X and also a member of the company’s public relations team, took the stage. As a representative of experienced employees, Koronya extended a heartfelt message: "Congratulations on your joining, and welcome to San-X! Keep doing your best!" This unique blend of character and employee brought a light-hearted atmosphere, easing the nerves of the new hires who responded eagerly.
Messages of support also came from second-year employees. They shared words of wisdom like, "Please feel free to lean on us during tough times," and "Let's move forward without rushing, together with the characters." The new hires listened attentively, nodding in agreement as the camaraderie between employees became palpable.
During the photo session, the new recruits embraced their favorite plush toys, capturing joyful moments alongside Rilakkuma and Koronya. This snapshot represented a warm start to their career where character meets the real world.
After the ceremony, interviews with new employees revealed their feelings and thoughts:
Q1: Congratulations on your new role! How do you feel after the induction ceremony?
Q2: What was it like meeting Rilakkuma and Koronya?
Q3: How did you feel about the messages from second-year staff?
Q4: How was the photo shoot?
Q5: What kind of contribution do you envision making at San-X?
Q6: What is your determination moving forward?
Koronya is a unique character who resides in a small corner bakery, known for being a shy kitty. She finds comfort with her collaborator, a failed cornet pastry, leading to heartwarming antics every day.
With the appointment as San-X's public relations representative in July 2023, Koronya is not just a character but also an active employee, participating in interviews and events despite her shy nature.
San-X is renowned for creating over 1,000 original characters like Rilakkuma, Sumikkogurashi, and Tarepanda, all characterized by their charming and humorous attributes. Their products and events resonate deeply with people globally, making them endearing icons, not just for their cuteness, but also for their subtle humor and warmth.
A Day with Rilakkuma as Honorary President
The ceremony was divided into two sections. During the first half, each new hire shared their aspirations, after which the company president delivered words of encouragement and support. As the ceremony smoothly transitioned into the second half, attendees moved to the showroom where the much-anticipated Rilakkuma made an appearance as the "honorary president" for the day. Wearing signature glasses similar to the president's, Rilakkuma surveyed the new recruits and posed dramatically to cheer them on. Though silent, Rilakkuma's encouragement resonated well, filling the room with warmth and laughter from the audience.
Encouragement from the Veteran Character, Koronya
Following Rilakkuma's presentation, Koronya, a character from San-X and also a member of the company’s public relations team, took the stage. As a representative of experienced employees, Koronya extended a heartfelt message: "Congratulations on your joining, and welcome to San-X! Keep doing your best!" This unique blend of character and employee brought a light-hearted atmosphere, easing the nerves of the new hires who responded eagerly.
Wisdom from Second-Year Employees and Cherished Memories
Messages of support also came from second-year employees. They shared words of wisdom like, "Please feel free to lean on us during tough times," and "Let's move forward without rushing, together with the characters." The new hires listened attentively, nodding in agreement as the camaraderie between employees became palpable.
During the photo session, the new recruits embraced their favorite plush toys, capturing joyful moments alongside Rilakkuma and Koronya. This snapshot represented a warm start to their career where character meets the real world.
Reflections from New Employees After the Ceremony
After the ceremony, interviews with new employees revealed their feelings and thoughts:
Q1: Congratulations on your new role! How do you feel after the induction ceremony?
- - Initially, the first section was quite solemn, and I felt nervous, but seeing the smiling faces of the executives made me feel welcomed and warm inside. I had been looking forward to the appearance of Koronya, especially since I had watched videos from previous ceremonies. When I heard the music and entered the room to see both Rilakkuma and Koronya, I felt even more excited and grateful.
Q2: What was it like meeting Rilakkuma and Koronya?
- - I was overjoyed! I have always loved Rilakkuma, so meeting the honorary president for the first time was a dream come true. Koronya’s interaction really helped break the ice, creating a friendly atmosphere that made everyone feel special.
Q3: How did you feel about the messages from second-year staff?
- - I didn’t expect to receive such heartfelt messages from the second-year employees, and it was incredibly reassuring. Their words, like "Don't hesitate to reach out for help" and "We’ll support you through tough seasons," eased some initial worries I had about starting work here—I genuinely appreciate the kindness.
Q4: How was the photo shoot?
- - With so many plush characters around, I found it tough to choose! Ultimately, I decided on a plush cat I had just brought from the recent POPUP SHOP. It was delightful to have the chance to capture that moment.
- - I have been a fan of Mamegoma since childhood, and seeing the various plush toys made it easy for me to choose. They felt so soft and adorable, it was irresistible!
Q5: What kind of contribution do you envision making at San-X?
- - I want to leverage my past experiences while being open to senior members’ insights and stay attuned to trends to create products that delight fans and characters alike. I will keep my focus on learning earnest and working hard.
Q6: What is your determination moving forward?
- - Now that I’m part of the team supporting these beloved characters, I aspire to share the charm and joy of San-X with the world, being dedicated and committed in my efforts.
About Koronya
Koronya is a unique character who resides in a small corner bakery, known for being a shy kitty. She finds comfort with her collaborator, a failed cornet pastry, leading to heartwarming antics every day.
With the appointment as San-X's public relations representative in July 2023, Koronya is not just a character but also an active employee, participating in interviews and events despite her shy nature.
About San-X
San-X is renowned for creating over 1,000 original characters like Rilakkuma, Sumikkogurashi, and Tarepanda, all characterized by their charming and humorous attributes. Their products and events resonate deeply with people globally, making them endearing icons, not just for their cuteness, but also for their subtle humor and warmth.
Topics People & Culture）
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