Exciting New Gachapon Market Opens at Belluna Dome with Innovative Experience

Gachapon Market Opening at Belluna Dome

On March 31, 2026, fans of the Saitama Seibu Lions will be introduced to an innovative attraction within the Lions Team Store at Belluna Dome, known as the Gachapon Market. This venture, spearheaded by AINEOS, aims to elevate the traditional gacha capsule toy experience through a unique, entertainment-driven format, coinciding with the excitement of the team's home opening game.

A New Entertainment Experience

Gachapon, popular in Japan, has undergone significant growth in recent years, characterized by a rise in product pricing and enhanced experiential value. In response to this evolution, AINEOS is set to differentiate their offerings with a high-end gacha business model that encapsulates the thrill of both sports and interactive experiences.

Unlike the typical low-cost gacha options, the Gachapon Market focuses on premium capsules, priced at around 2,000 yen per play. This innovative approach creates an opportunity for fans to enjoy a newly crafted experience-based entertainment. It promises to deliver unparalleled excitement and an extraordinary shopping experience for visitors attending Lions games.

Enhancing Visitor Value

The primary goal of this project is to enrich the stay of visitors at Belluna Dome. AINEOS envisions the Gachapon Market as a key component in elevating the overall fan experience on game days. This new content is designed to entertain attendees, making every visit memorable.

Unique Characters and Merchandise

Introducing the adorable character known as Lions Yell, which is specially created for the Gachapon Market by the renowned art director Hideyuki Tanaka. This character draws inspiration from the branding of the Lions, combining the letter 'L' — representing Lions — with 'yell,' reflecting the cheer and support from fans, and 'El,' a term meaning 'God' in Hebrew. This unique name embodies the spirit of collaboration and encouragement among Lions fans, uniting them in their support for the team.

Inside the Gachapon Market, visitors will be greeted by Lions Yell and will have access to a diverse collection of 30 gacha boxes, featuring various sizes and themes.

Exclusive Prizes

The Gachapon Market promises exciting prizes, including original merchandise such as mugs, keychains, and tote bags featuring Lions Yell. Collectibles such as player model bats and gloves will also be available, offering fans a chance to own a piece of team memorabilia.

With visionary leadership from Toshiki Narita, the producer, and Nobuko Hashimoto, the creative director, AINEOS is committed to continuous innovation at the intersection of sports and entertainment.

For more information about AINEOS and the Belluna Dome Gachapon Market, visit AINEOS's Website or Saitama Seibu Lions Official Site.