Haier and Fisher & Paykel Showcase Innovative Designs at Milan Design Week 2026

The Milan Design Week 2026, held from April 21 to 26, displayed cutting-edge designs and technologies that redefine modern living. Leading global brands Haier and Fisher & Paykel were at the forefront, showcasing their commitment to innovation and quality of life improvement through a spectacular exhibition that captivated attendees.

The Haier Experience

Haier, known for its adaptability and commitment to local markets, presented an immersive experience divided into six distinct zones. Each area melded design, adaptive technology, and interconnected ecosystems, inviting visitors to engage with the future of smart living. This exhibition displayed the brand's vision: to create a world where innovation directly improves everyday life.

Fisher & Paykel, Haier's premium brand, highlighted its Nature—Ritual showcase during EuroCucina, featuring the State of Art collection. This design-focused initiative emphasizes human-centered living inspired by art, demonstrating how luxury and practicality can blend seamlessly.

The collaboration between these two distinct brands marks a significant step in Haier's multi-brand global strategy. It illustrates how intelligent ecosystems and traditional design principles can collectively establish new standards of quality for modern lifestyles.

Market Presence and Strategic Growth

Haier's success can be attributed to a long-standing dedication to understanding market culture, as rooted in the company's strategic mission. Over the past three decades, the brand evolved from a mere exporter to a substantial player in the global market, establishing manufacturing and R&D centers worldwide to support local product development and sales.

In 2012, the acquisition of Fisher & Paykel transformed Haier's innovation capabilities, fostering synergy that drove significant global expansion, technological breakthroughs, and product iterations. Notably, the brand's share of the washing machine market in Australia surged from under 1% to 22% within just 18 months thanks to targeted innovations.

Innovations that Set New Standards

Fisher & Paykel received the prestigious Red Dot Best of the Best award in 2025 for its 60cm Minimal Series 11 steam oven and 91cm integrated refrigerator-freezer. This recognition underscores the brand's design excellence and its ability to thrive under Haier's umbrella while maintaining its unique heritage.

Moreover, Haier's strategic sports marketing endeavors have enhanced its emotional connections with consumers globally. As a worldwide partner of significant events like Roland Garros and the ATP Tour, and a sponsoring entity for prominent football clubs like Liverpool FC and Paris Saint-Germain, Haier has cemented its presence in the sports community. The introduction of the