#United States #Lincoln #Shreveport #Ford #Group 1 Automotive

Group 1 Automotive Consolidates Its Shreveport Dealerships Under A Unified Brand Name

Group 1 Automotive, Inc., headquartered in Houston, has taken significant steps to strengthen its brand presence by unifying its dealership names. Among the notable changes is the rebranding of the Shreveport dealership, formerly known as Rountree Ford Lincoln. As of August 19, 2025, it now operates as Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport, marking a new chapter for the dealership that has been part of the community for over a decade.

The move to standardize under the Group 1 name aims to create a unified identity across the company's extensive network, which spans dealerships in both the United States and the United Kingdom. Group 1 Automotive is dedicated to maintaining the local essence that has nurtured customer relationships at the Shreveport location.

Enhancing Customer Experience

With this rebranding, Group 1 Automotive promises that customers will experience no changes in ownership, staffing, product offerings, or daily operations. The familiar faces that the local community has relied on for automotive needs remain in place, ensuring continuity of service. General Manager Chris Magill emphasizes, “Customers will work with the same local professionals that have served the Ark-La-Tex area for years.” By adopting the Group 1 name, the dealership has made a conscious effort to align itself more closely with an established automotive brand while honoring its local roots.

The rebranded Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport continue to operate from their longstanding location at 8770 Business Park Drive. The dealership serves not only Shreveport but also the surrounding areas, including Bossier City and the greater Ark-La-Tex region, offering a wide range of new and pre-owned vehicles from both Ford and Lincoln.

Commitment to Local Service

Group 1 Automotive believes that maintaining local relationships is essential, and they are committed to delivering personalized service that stands out in the crowded automotive market. The rebranding reflects Group 1’s dedication to offering top-notch customer care, in combination with the extensive resources and expertise of a large retailer. This dual focus ensures that community members still receive the high-level service they expect from their local dealership.

The dealership continues to support current customers with factory service, parts, and maintenance across both Ford and Lincoln models. Additionally, the standardization of names aims to foster a more coherent brand strategy while promoting the advantages of a larger network.

Frequently Asked Questions

• - Why did the dealership change its name?

The dealership adopted the Group 1 name to be part of the company's initiative to standardize naming across its U.S. dealership network while maintaining their local presence in Shreveport and Bossier City.

• - Can I have my vehicle serviced at any Group 1 dealership?

Yes, continuously providing service for vehicles purchased at other locations is standard practice among franchised dealerships, including warranty and recall work.

• - How can I find specific vehicles in stock?

Dealership websites allow potential buyers to search live inventory by various filters. Shoppers can also reach out directly for any inbound stock not yet listed online.

• - What does it mean to buy a certified pre-owned vehicle?

CPO vehicles typically undergo thorough inspections and reconditioning, often coming with extended warranties, ensuring buyers receive superior quality compared to standard used vehicles.

About Group 1 Automotive, Inc.

As a major player in the automotive retail sector, Group 1 Automotive operates a vast network of 251 dealerships across the U.S. and the U.K., offering 37 different vehicle brands. Their services encompass new and pre-owned vehicle sales, automotive financing, insurance contracts, alongside parts and repair services.

For details on their offerings, customers can visit Group1Auto.com for more information and updates from their rebranded Shreveport dealerships.