#United States #Salvation Army #Holiday Campaign #Colorado #Denver Mattress

Colorado Partnership Spreads Holiday Cheer

The Denver Mattress Company and The Salvation Army's Intermountain Division have reason to celebrate this year, having achieved remarkable success in their annual holiday campaign, “Together Doing Even More Good.” This effort, which took place from Thanksgiving through Christmas 2024, amassed an astonishing $649,000 in donations, exceeding last year's total and highlighting the power of community support.

Denver Mattress has been a long-time supporter of this initiative, and their commitment remains strong. The company pledged to match the first $150,000 that was raised during the campaign, significantly contributing to the total amount and enhancing The Salvation Army's ability to serve individuals, families, and communities in need throughout Colorado.

Major Nesan Kistan, the Divisional Commander of The Salvation Army Intermountain Division, expressed deep appreciation for the community's generosity. He stated, “We are thrilled with the overwhelming success of this year's campaign. The generosity of our community, coupled with Denver Mattress Company's unwavering support, will allow us to expand our services and reach even more people in need. This success reaffirms our commitment to making a positive difference in the lives of those we serve.”

Innovative Campaign Strategies

The success of this year's fundraising campaign was attributed to a multi-faceted strategy that included television advertisements, social media engagement, in-store signage, and a dedicated landing page for donations. These diverse communication channels effectively raised awareness while encouraging community participation. The funds generated from this campaign are set to support a wide array of services, from basic necessities to educational programs, childcare, rehabilitation initiatives, and emergency aid in times of disaster.

Both organizations view the success of this campaign as a significant achievement that reinforces their collaborative relationship. The Denver Mattress Company and The Salvation Army are energized and dedicated to continuing this partnership to create an even greater impact in the future.

The Salvation Army’s Ongoing Commitment

Founded in 1887, The Salvation Army has long been a pillar of support for those in need in Colorado, providing essential services such as food, clothing, shelter, and emotional support. In addition to immediate relief, they also run programs focusing on education, childcare, elder care, and rehabilitation for substance abuse. This year's campaign funds will help sustain and expand these crucial services, fulfilling the needs of the most vulnerable in the community.

Quality Assurance from Denver Mattress

Denver Mattress stands apart by ensuring quality through its manufacturing process based in Denver. By maintaining a single factory, they uphold strict quality control standards, allowing them to offer consistent and affordable products. Their dedication to quality, coupled with their active involvement in community upliftment, defines the brand's essence — making it the easiest way to find the right mattress.

Both organizations are optimistic and excited about what future collaborations will yield. They recognize the potential of their partnership to address pressing social challenges and improve the lives of those served across Colorado. As the holiday spirit prevails, the achievements of this campaign serve as a reminder that community support can create lasting change.

For more information about the initiatives by The Salvation Army, visit www.imsalvationarmy.org, and for details on Denver Mattress's offerings, check out their website at www.DenverMattress.com.