ClassPass Broadens Movie Access with Regal Cinemas and More in the U.S.

ClassPass Expands Movie Offerings

ClassPass, well-known for its extensive range of fitness and wellness experiences globally, has announced a significant enhancement to its service. Members can now utilize their credits to book movie tickets at more than 190 additional venues across various states in the U.S. This strategic move not only emphasizes ClassPass's commitment to diversifying its offerings but also aims to cater to a wider array of lifestyle preferences.

New Movie Partners

The new partnership includes prestigious chains such as Regal Cinemas, which encompasses its affiliated brands, Edwards and United Artists, in addition to Marcus Theatres and LOOK Dine-In Cinemas. This expansion allows members to book both individual movie tickets and bundled experiences directly through the ClassPass app, providing seamless accessibility to entertainment.

Locations and Experiences

Members can conveniently explore options at participating locations in states like Arizona, California, Florida, Georgia, Montana, and Texas, with more locations anticipated to be added soon. The partnership comes in light of a recent collaboration with AMC Theatres, indicating ClassPass’s progressive path towards integrating more lifestyle activities beyond traditional fitness and wellness applications.

Claire Goodill, Director of Strategic Partnerships at ClassPass, highlighted the success of their initial movie offerings with AMC, revealing a remarkable 52% increase in reservations since its launch in August 2025. This increase signifies a growing demand from ClassPass users for varied lifestyle experiences that transcend their gym routine.

Customized Choices for Members

The ClassPass platform enhances its variety by allowing members to choose from a range of ticket options at the new movie theaters. At Regal Cinemas, patrons will find choices like single- and dual-ticket vouchers, as well as ticket-and-concession bundles that offer popular snacks like popcorn and fountain drinks. Meanwhile, Marcus Theatres and LOOK Dine-In Cinemas provide single- and multi-ticket vouchers, with packages tailored depending on the specific location.

EBG: A Strategic Partner

Supporting this venture is EBG, a leading entertainment and travel commerce platform, which plays a pivotal role in connecting brands like ClassPass with exceptional experiential offerings. Lisa Checchio, Chief Commercial Officer at EBG, expressed pride in the partnership, emphasizing its objective to present a fresh category of entertainment that adds value to the ClassPass membership. By linking ClassPass with a multitude of movie theater partners, the initiative seeks to infuse enjoyment and a broader spectrum of choices into daily lifestyles.

Conclusion

Overall, the collaboration between ClassPass and these renowned cinema chains marks an exciting chapter for both members and the companies involved. By providing more ways for individuals to engage with entertainment through their fitness platform, ClassPass fosters not only a healthier lifestyle but also deeper enjoyment in their members’ leisure time. As the lifestyle app continues to evolve, users can look forward to even more exciting developments on the horizon, paving the way for a more dynamic and holistic approach to wellness and entertainment.

For more on ClassPass and its revolutionary approach to fitness and lifestyle, visit ClassPass.

About ClassPass

Founded in 2013, ClassPass has successfully united diverse fitness and wellness experiences, serving members across 31 countries. As a platform, it bridges the gap between fitness enthusiasts and service providers, ensuring a rewarding experience for all.

About EBG

EBG specializes in offering exclusive deals across entertainment, travel, and shopping avenues, committed to enhancing consumer experiences through innovative solutions and extensive networks.