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TCL Dominates CES 2026 with Ultimate Display Innovation

TCL, a formidable player in the consumer electronics arena and the world's premier brand for Mini LED TVs and ultra-large televisions, made a significant impact at CES 2026. This yearly tech showcase, known for its fierce competition, witnessed TCL unveiling a suite of pioneering products, notably the SQD-Mini LED technology-driven X11L television. Garnering more than 50 awards and accolades, TCL’s innovation not only captivated audiences but redefining the forefront of display technology.

Chris Hamdorf, Executive Vice President of Sales and Marketing at TCL North America, proclaimed, “CES serves as a battlefield where the giants of consumer tech gather to display their might and set the tone for the year ahead. At the heart of our showcase, the X11L series shines as a titan, offering unparalleled color accuracy, vibrant brightness, and a sleek design, while other noteworthy products complemented TCL's centerpiece.”

The X11L television claims an industry-first with its SQD-Mini LED technology. This revolutionary TV breaks barriers by delivering 100% of the BT.2020 color spectrum, peak brightness levels reaching 10,000 nits, and a staggering 20,000 local dimming zones. With AI-driven image processing, the X11L transitions beyond mere LED enhancement, establishing a new benchmark for television capabilities. What’s even more remarkable is that the units began shipping to consumers before the convention concluded, ensuring eager customers could experience the innovation right away.

Beyond the living room, TCL is proving its versatility by expanding its NXTPAPER lineup. This includes the TCL NXTPAPER 70 Pro smartphone and the Note A1 NXTPAPER E-note tablet, which focus on promoting eye comfort with a glare-free display reminiscent of paper. The NXTPAPER 70 Pro offers various modes for prolonged eye comfort, while the Note A1 is equipped with AI-enhanced productivity tools and a precision stylus, fostering creativity and concentration.

Prominent figures like Charissa Thompson and Charles Woodson from FOX NFL Kickoff were present, providing fans an insider's glimpse of TCL's innovative advancements at CES 2026. The event witnessed a tremendous turnout at TCL’s massive booth—the largest at the CES this year—drawing tech enthusiasts, press members, celebrities, and content creators alike. TCL has partnered with major sporting events, like the forthcoming Super Bowl LX and the Milan/Cortina Winter Olympics, establishing itself as the essential tech brand for significant occasions.

With the X11L TVs reaching consumers shortly, a thrilling sports month ahead, and more TV models scheduled to be announced come Spring, TCL is poised for an exhilarating year ahead, continuing its commitment to elevate the home entertainment experience.

About TCL

TCL stands as a leader in the global consumer electronics market and is celebrated for its television innovations. The brand operates in over 160 countries, specializing in the research, development, and manufacturing of a diverse range of electronics including TVs, audio products, home appliances, smartphones, smart glasses, and commercial displays. For more information, please visit TCL's official website.

Note: The claim of 100% of BT2020 color is based on typical performance of tested units and actual results may vary. NXTPAPER 70 Pro holds SGS certifications for low visual fatigue and dim-light eye protection.