#South Korea #Seoul #Public Relations #PGA Plus #Prain Global

Prain Global Launches PGA Plus: A New Era in Global Public Relations

In a groundbreaking move for the public relations landscape, South Korean agency Prain Global has officially announced the inception of its global PR alliance, known as PGA Plus (Prain Global Alliance Plus). This innovative alliance brings together a remarkable 33 partner agencies across Asia, Europe, and the Americas, marking a significant moment in the evolving PR sector. The initiative aims to establish a synergistic network of top-tier PR professionals, enabling enhanced communication strategies tailored to the unique needs of global brands.

A Vision of Collaboration

The PGA Plus alliance is a testament to Global PR's ambition to transcend geographical boundaries and foster collaboration amongst leading agencies in the industry. Since its groundwork began in 2022, Prain Global has broadened its reach through strategic Memorandums of Understanding (MOUs) with esteemed agencies worldwide. Notable members include Serviceplan PR & Content from Germany, JIN from France, W Communications from the UK, and Bospar from the U.S., alongside partners from South America, Japan, Taiwan, Indonesia, and the UAE.

This collective initiative operates under the ethos of 'One Network, One Team,' allowing affiliated agencies to tap into localized media networks, marketing infrastructures, and specialized PR expertise. This collaborative framework equips members to cater effectively to a wide array of clients, ranging from fledgling startups to established global enterprises.

Looking Ahead

Looking to the future, Prain Global has ambitious plans to expand PGA Plus to encompass over 50 countries by the end of 2025. Additionally, new offices are set to open in the United States and Singapore during the first quarter of 2026, further enhancing their international presence.

Pyung-ki Kim, the CEO of Prain Global, shared insights on the vision behind PGA Plus, stating, "Our aim is to unite our member agencies under a singular global platform, allowing us to align our specialties with our clients' needs. This model allows us to operate with the agility of local teams while providing insights that are applicable globally. We foresee our expertise expanding into a wider range, including sports and entertainment PR marketing."

This expansion reflects the agency's commitment to meeting the increasing demands and trends of various industries on a global scale.

Strengthening Global Capabilities

The partnership's benefits extend beyond mere collaboration; they are designed to enhance efficiency in project execution and empower mutual growth among member agencies and the entire PGA Plus network. Klaus Weise, Managing Partner of Serviceplan PR & Content, emphasized the importance of shared values in this partnership, stating, "Prain Global stood out as the perfect partner due to the alignment of our core values, capturing the essence of our vision for public relations."

Prain Global has already made its mark on the international stage by executing numerous successful projects in Europe, America, and Asia. The firm has garnered recognition for its excellence in global communications, including the