AI and Design Thinking
2025-09-05 12:14:47

Join the Free Online Seminar on AI and Design Thinking with Matt Penna

Unlocking the Future of Design: Embrace AI Tools in Your Workflow



On September 20, 2025, Creek and River Co., Ltd. (C&R) is set to host an informative online seminar titled "Design Thinking Workshops: Integrating AI and Productivity Tools." This event, featuring renowned UX designer Matt Penna, aims to guide designers on how to effectively utilize AI to bolster their productivity and creativity. The session will be conducted entirely in English, with Japanese interpretation available for those who prefer it.

The Rise of AI in Design

With the advent of generative AI, many designers have begun to feel uneasy about the impact it may have on their careers. However, this seminar will explore how AI can act as a dependable partner rather than a competitor. Attendees will learn to strategically integrate affordable AI tools like ChatGPT, Notably, and Canva AI into each stage of the design thinking process, helping to enhance both team creativity and user understanding.

What to Expect

Throughout the seminar, Matt Penna will delve into various aspects of design thinking, highlighting effective workflows and methodologies.

  • - AI Tool Applications: Learn how to leverage tools within the design thinking phases such as empathy, definition, ideation, prototyping, and testing.
  • - Practical Workflows: Discover methods to streamline user research, ideation, and prototyping processes using AI.
  • - Integration Strategies: Explore ways to incorporate AI into existing team workflows while focusing on accessible and cost-effective solutions.
  • - Critical Insights: Understand the nuances and potential pitfalls of merging AI technology with human-centered design practices.

Addressing Common Concerns

Participants will have the opportunity to have their pressing questions answered, including:
  • - Is it safe to upload sensitive user research data to AI tools?
  • - How do we handle incorrect insights or biases presented by AI?
  • - Where should our teams begin integrating these tools, and what is the expected timeline for seeing results?

Seminar Details

  • - Date and Time: September 20, 2025, from 10:00 AM to 11:00 AM JST
  • - Location: Online via Zoom
  • - Speaker: Matt Penna, an award-winning UX designer with over 25 years of experience, has collaborated with top brands including Bank of America, Disney, and Volvo. His expertise in user experience design makes him a valuable resource for any eager designer.
  • - Cost: Free
  • - Capacity: 60 attendees
  • - Organizer: Creek and River Co., Ltd.

For those interested in embracing the future of design and enhancing their skills, this seminar is a must-attend event. Register now here before the application deadline on September 20, 2025, at 11:00 AM JST.

About C&R

Since its inception in 1990, Creek and River Co., Ltd. has been a pioneer in supporting creators through career development, educational seminars, and workshops. C&R continues its mission to enrich the lifetime value of professionals, providing an environment where creative talents can thrive.

Stay tuned for more exciting events and utilizing AI in design! For inquiries, reach out to the PEC department at C&R at [email protected].


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