#Japan #Matsusaka #Yamazakiya #Treasure Land

Welcome to Treasure Land Matsusaka!

After much anticipation, Treasure Land Matsusaka is set to make its debut in Mie Prefecture on April 25, 2026. This exciting new attraction from Yamazakiya, a leading amusement facility operator based in Kanazawa, promises to revolutionize the crane game experience.

A Grand Opening with Plenty to Offer

With an impressive setup of approximately 280 crane gaming machines, this store aims to change the perception that crane games are too difficult. Dubbed as “easy to win,” the concept of “激甘・爆取れ”, or extreme sweetness and massive wins, is at the core of Treasure Land's philosophy.

You'll find a mind-boggling array of prizes, from the latest figurines and plush toys to everyday household items such as snacks, beverages, and even tissues and detergent—perfect for the budget-conscious shopper! This vibrant and thrilling environment allows everyone from beginners to children to embark on a treasure hunt in search of their favorite prizes.

Store Features

• - Massive Installation: The store showcases an impressive line-up of around 280 crane machines, setting a new benchmark in the region.
• - Beginner-Friendly Settings: Designed with easy-to-win settings, anyone can confidently try their luck and enjoy the experience.
• - Diverse Prize Selection: The selection includes beloved characters and practical household goods, appealing to a broad audience.
• - Ample Parking: A spacious parking lot accommodating 250 vehicles, making visits convenient for families.
• - Convenient Location: Conveniently located on the site of the former Yamada Denki Techland store in Matsusaka.

The Magical Concept of Treasure Land

Treasure Land is a fresh brand that emerged from the well-established amusement organization, Leisure Land. The name itself reflects the promise of “easy wins” and the thrill of “treasure hunting,” creating a space where everyone can be captivated and engaged. As part of its expansion strategy, Treasure Land is on its way to opening locations across the nation.

Store Overview

• - Store Name: Treasure Land Matsusaka
• - Opening Date: April 25, 2026
• - Location: 23 Minamioki, Kubota-cho, Matsusaka, Mie Prefecture 515-0814 (Former Yamada Denki Techland site)
• - Hours of Operation: Daily from 9:00 AM to 10:00 PM
• - Number of Machines: Approximately 280 machines
• - Contact: 0598-31-2166 / FAX: 0598-31-2167
• - Manager: Yoshiharu Tsutsui
• - Website: Yamazakiya Treasure Land
• - Official YouTube: Watch here

As the opening day approaches, excitement grows among potential treasure hunters eager to dive into this immersive and joyful experience. Treasure Land Matsusaka is not just a place to play games; it’s a destination for fun, laughter, and unforgettable memories to be made by people of all ages.