#Sparkling Wine #Kuradashi #Social Good Market

Save Sparkling Wine Campaign by Kuradashi

From January 25 to January 27, Kuradashi, a social good market based in Tokyo, launches a campaign targeting the seasonal surplus of sparkling wine. As holiday celebrations conclude, there's often a significant decline in sparkling wine demand. To combat this issue, Kuradashi is distributing a special coupon that provides a ¥1,000 discount on selected sparkling wines, encouraging more people to enjoy bubbly during their everyday meals.

Campaign Details

Kuradashi has curated a selection of 40 sparkling wine products, all available with a ¥1,000 discount coupon for a limited period. The campaign is set to run from January 25 (Sunday) 00:00 to January 27 (Tuesday) 23:59. This initiative not only aims to reduce the waste of unsold wine but also promotes the enjoyment of sparkling wine as a more casual dining choice, far beyond just special occasions.

Special Highlight Product

One of the standout offerings includes the “Cost-Effective Sparkling & White Wine Set”:

• - Contents: 12 bottles of 750ml each
• - Campaign Price: ¥8,480 (¥790 per bottle)
• - Description: This set features authentic French bubbles alongside esteemed Spanish and Italian wines. The selections are ideal for pairing with winter dishes, such as oden or hot pot.

The Issue of Seasonal Consumption

Unlike in Europe, where sparkling wines are part of daily dining, Japan predominantly views them as drinks suited for "special days" like Christmas and New Year celebrations. This perception leads to a drastic decline in sales after the holiday season, with sales dropping to about 50% of December figures for wine importers like Wine Curation Co., Ltd. This seasonal consumption pattern not only wastes quality products but also creates storage challenges for the industry.

Kuradashi's Efforts

The