Heidi Klum, Law Roach, and Stars Celebrate Magnum's Fashion Show Afterparty in Cannes
Magnum® House Afterparty - A Night of Fashion and Indulgence
The idyllic setting of Cannes played host to one of the most talked-about afterparties in recent memory, celebrating the grand launch of the House of Magnum® Collection. The event took place on May 19, 2026, gathering an impressive range of international celebrities and influential figures from the fashion world to indulge in a night of style and creativity.
At the center of the festivities were Heidi Klum and Law Roach, who are pivotal figures behind the creation of this innovative brand. Klum, the elegant 'Muse' of House of Magnum®, made a stunning entrance alongside her son, Henry Samuel Klum, who was also part of the glamorous inaugural fashion show earlier that day. Wearing an exquisite gown designed by Sophie Couture, which featured a chocolate brown and dramatic cracked overlay, Klum symbolically echoed the satisfying experience of enjoying a Magnum ice cream.
Law Roach, celebrated for his visionary approach to fashion, wore a striking pink suit from Ami Paris, setting an energetic tone for the evening. Roach was also the evening's guest of honor, embodying the spirit of the evening and engaging all attendees in celebrations of both fashion and indulgence.
Among the star-studded guests were supermodel Adriana Lima, who electrified the red carpet in a stunning deep cyan dress, and Halsey, who attended with her husband Avan Jogia. Lima was seen enjoying the evening while posing with the new La Pistache flavor from the Magnum® Signature range, representing the perfect fusion of high fashion and culinary pleasure.
The VIP afterparty featured a sensational musical lineup, with live performances and DJ sets by renowned artists, including Adèle Castillon and The Blessed Madonna, who kept the energy high throughout the event. This electrifying atmosphere was further amplified by the debut of the new Magnum® Signature range, featuring enticing flavors like the bold pistachio and vibrant peach, carefully crafted to reflect the high standards of design and taste that House of Magnum® embodies.
In a night where fashion and culinary artistry collided, guests were able to craft their very own Magnum® ice cream, immersing themselves in the brand's ethos of personalization and indulgence. Prominent figures such as Barbara Palvin and Dylan Sprouse, who recently announced their pregnancy, added to the evening's conversation as they delighted in the immersive experience.
The House of Magnum® is more than just a brand; it is an homage to creativity, design, and the artisanal craftsmanship that defines the Magnum® experience. This inaugural collection not only celebrated ice cream flavors but also bridged the worlds of fashion and food in a way that captivated attendees.
The celebration continued with the House of Magnum® Beach, inviting everyone from May 13 to May 22, 2026. Designed as a lively space for pleasure seekers, it promises more exciting experiences that highlight the artistry of indulgence.
For those looking to dive deeper into the flavors and designs that this collection offers, more details can be found on the Magnum® website, showcasing the intersection of luxury fashion and tasty indulgences. This event truly encapsulated a blend of star power, artistic expression, and culinary delights, creating a memorable night in the heart of Cannes.