#Israel #Tel Aviv #Great Place To Work #Mobupps #Mobile Advertising

Mobupps Achieves Great Place to Work Certification

Mobupps, an international pioneer in mobile advertising and ad tech innovation, has been awarded the prestigious Great Place to Work® certification across its operations in Israel, China, and India. This certification serves as a testament to the company’s dedication to fostering an inclusive and high-trust workplace culture, significantly acknowledged through the feedback of its employees.

A Culture Rooted in Belonging

Bella Katsir, Mobupps' Chief Operations Officer, emphasizes that the company’s culture lays its fundamental groundwork. She expresses, “We are more than just a workplace; we are a family. Regardless of position or location, each team member has a voice, a growth path, and a role to lead.” This sentiment captures the essence of Mobupps’ commitment to employee engagement and empowerment, reinforcing its values across various offices in three different countries.

With a workforce comprising over 15 nationalities, Mobupps stands strong on diversity, which is further nurtured by inclusive practices combined with measurable KPIs, open communication, and substantial growth opportunities. This approach cultivates an environment where employees not only remain but thrive and move forward in their careers.

Technology as a Pillar of Success

Yaron Tomchin, CEO of Mobupps, highlights that their strength lies not only in their workforce but also in their strategic use of technology to amplify that talent. He notes, “Mobupps was founded on innovation, and our evolution reflects a relentless focus on scalable infrastructure, real-time intelligence, and automation.” The company is proactively shaping the trends in programmatic advertising, connected TV (CTV), artificial intelligence (AI), and data management platforms (DMPs), asserting that achieving such advancements is rooted in cultivating a trustworthy and inspired team.

To support its operational aspirations, Mobupps leverages its foundational values of innovation, collaboration, and integrity. The company utilizes three proprietary platforms: MAFO, enhanced by AI, automates campaign optimization via real-time data analytics, fraud detection, and predictive budget allocation. MobuppsX, focused on demand, connects advertisers with exclusive global inventory while effectively filtering pre-bid fraud and facilitating unique real-time bidding (RTB), coupled with AI-driven audience segmentation. Finally, for publishers, iRTB provides an optimized offer-side suite, seamlessly integrating with OpenRTB and Prebid to enable geographic revenue controls and detailed inventory and bidding performance analytics.

About Mobupps

With over 16 years of industry experience, Mobupps remains at the forefront of mobile advertising and technological solutions. It has emerged as a reliable brand within the sector, tailoring marketing campaigns to the unique needs of various businesses while offering solutions that seamlessly integrate across different platforms and sectors. By harnessing its extensive network and proprietary technologies, the Mobupps team empowers marketers to enhance user engagement, optimize campaigns, and achieve measurable growth.

To learn more about Mobupps, visit www.mobupps.com or contact them at info@mobupps.com.