Unbounce Accelerates AI Innovation to Enhance Go-to-Market Strategies for Brands

Unbounce, a key player in the go-to-market software sector, has made significant strides in enhancing its offerings with cutting-edge artificial intelligence (AI) and feature integrations. This move comes as part of a broader strategy to empower businesses, particularly small and midmarket brands and agencies, to optimize their sales, marketing, and customer service processes.

In a statement released on July 10, 2025, from their headquarters in Vancouver, BC, Unbounce highlighted that these advancements reflect the ongoing collaboration following their merger with Insightly in July 2024. The merger has allowed both brands to merge their resources and expertise, enhancing their mission of providing user-friendly and scalable tools designed to help GTM (go-to-market) teams improve efficiency and overall customer engagement.

Enhanced Features and Integrations

Among the newly introduced features are AI-driven capabilities such as email summarization and automated replies integrated within the CRM, allowing for a seamless flow of leads between landing page systems and CRM tools. Furthermore, Unbounce has launched an email inbox synchronization feature along with over 100 new customizable templates aimed at improving the landing page builder experience.

Steve Oriola, CEO of Unbounce, expressed enthusiasm about the advancements, demonstrating the enhanced potential of their unified engineering teams. He stated, "The many enhancements being deployed across the platform clearly reflect our combined vision to innovate faster where marketing and sales teams require it most." This focus on innovation is expected to establish Unbounce as a market leader by delivering smarter, AI-powered tools that cater directly to the requirements of GTM teams.

A Unified Approach to Smarter GTM Solutions

Unbounce’s newly enhanced GTM solutions are crafted to address significant pain points facing sales and marketing professionals. The platform offers comprehensive tools for capturing, nurturing, and converting leads, which are paramount for driving revenue growth. The offering now comprises three flagship products: the conversion optimization platform via their landing page builder, the CRM from Insightly, and the LeadsRx marketing attribution application.

While these products can function independently, their combined utilization leads to improved outcomes, ensuring businesses can capitalize on advanced data-driven strategies. The commitment to ease of use and scalability is echoed by recent research findings, with nearly 40% of professionals citing simplicity as a primary factor in choosing a CRM solution. Additionally, 48% believe that aligning marketing and sales teams most effectively impacts revenue generation in 2025.

As Oriola stated, "Our focus is on removing complexity and manual effort so GTM teams can do their best work. Whether it’s about driving sales through better pipeline visibility or comprehending marketing attribution, our tools are designed to simplify, innovate, and accelerate growth."

Conclusion

Unbounce continues to position itself as a top-tier GTM software provider by leveraging AI technology to enhance its functionalities significantly. With the rapid deployment of new features and a strong emphasis on user-centric tools, the company is poised to bring even greater value to its customers as they navigate the complexities of modern marketing. Since its establishment in 2010, Unbounce has proven pivotal in generating billions of leads, sales, and sign-ups for its client base. The integration with Insightly marks an exciting new chapter for the Unbounce GTM platform, aimed at simplifying the go-to-market process and driving growth for teams across various industries.

For more insights on Unbounce’s solutions, visit their official website.