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BBC Studios Strengthens Partnership with Moose Toys for Bluey's Upcoming Movie

In an exciting development for fans of the beloved children's series, BBC Studios has officially announced the renewal of its global licensing partnership with Moose Toys, which will see the latter continuing its role as the global master toy partner for the hit series, Bluey. The newly inked multi-year agreement signifies the next chapter in a successful collaboration that has resonated with families around the globe.

Since its inception, Bluey has maintained a strong presence in the entertainment industry, capturing the hearts of children and parents alike. The renewal of this partnership further reinforces the stature of Bluey as one of the leading family brands worldwide. The mutual respect and shared vision between BBC Studios and Moose Toys have led to innovative toy designs that reflect the show's creative spirit and emotional resonance. Suzy Raia, Executive Vice President of Global Consumer Products at BBC Studios, expressed her enthusiasm, stating, "Moose Toys has been an outstanding partner in building an innovative toy and games program that reflects the authenticity, creativity, and emotional heart of Bluey. This renewal coincides with Bluey entering an exciting new phase of development, including its first feature-length movie."

The toys under the Bluey brand have continued gaining popularity, achieving impressive sales figures and being recognized by industry awards. For instance, products like the Bluey Supermarket have been nominated for the 2026 Licensing International Excellence Award, and the line won the 2026 Toy of the Year® (TOTY®) award for Playset of the Year® competition. These accolades not only highlight the consumer demand for Bluey products but also underscore Moose Toys' commitment to innovation and quality in their offerings.

Ronnie Frankowski, CEO of Moose Toys, emphasized the emotional connection they share with Bluey: "We're incredibly honored to have been part of bringing Bluey to life from the very beginning. It represents the joy we love creating at Moose, and taking Bluey into its next adventure is a defining moment for us."

Looking ahead, Bluey is gearing up for a major milestone—the release of its first-ever feature-length movie, slated to hit cinemas worldwide on August 6, 2027. Moose Toys is also preparing to unveil a standout fall lineup titled “Playdates with Friends” in 2026 that includes the Bluey's Light Surprise Heeler House—a two-feet-tall toy house packed with features and interactivity to enhance endless hours of play.

Bluey's continuous popularity is further illustrated through its remarkable streaming success. The series was ranked as the No. 1 most-streamed title in the U.S. for two consecutive years, accumulating a staggering 45.2 billion minutes of viewing time. Its official channel on YouTube, which boasts the YouTube Diamond Creator Award, has amassed over 3 billion views, showcasing the broad appeal and high engagement that Bluey holds in digital spaces.

Moreover, Bluey has become a cultural phenomenon, dominating children’s programming not only in the U.S. but also maintaining its status as the top kids' title on services like CBeebies and Disney+ in various regions. The show's unique storytelling, infused with humor and life lessons, strikes a chord with both children and their families.

In addition to traditional toy offerings, Moose Toys continues to innovate through various collectibles and creative play experiences, such as the recently launched Bluey Fuzzies—a line of collectible mini-figures inspired by iconic Bluey episodes. These products are designed to provide opportunities that allow kids to create their own stories and adventures, which embodies the spirit of the Bluey franchise.

With a clear trajectory of growth and an unwavering commitment to quality content, the partnership between BBC Studios and Moose Toys signifies more than just a business agreement. It represents a collaborative effort to bring joy, creativity, and meaningful play to children worldwide. As both companies look to the future, fans can eagerly anticipate more enchanting adventures in the Bluey universe, further enriching the lives of families and celebrating the importance of connection, imagination, and playfulness in childhood.

In summary, the renewed partnership between BBC Studios and Moose Toys creates an optimistic roadmap for the beloved Bluey franchise, ensuring that it remains a staple in the hearts and minds of families across the globe.