#United States #Waco #Topgolf #Baylor University #McLane Stadium

Topgolf Live Stadium Series at Baylor University

In a groundbreaking move, Topgolf is set to host its inaugural Live Stadium Series event at Baylor University’s McLane Stadium from October 29 to November 1, 2026. This exciting initiative promises to completely transform the stadium's atmosphere, merging the thrill of golf with the vibrant spirit of college football.

A Unique Fan Experience

The Topgolf Live series aims to create an unforgettable experience for Baylor fans, students, and alumni, offering them an innovative way to engage with McLane Stadium like never before. As one of the most recognized leaders in sports entertainment, Topgolf plans to install up to 22 hitting bays within the stadium where guests can practice their swings, aiming at designated targets on the field, and competing for prizes.

Jason Cook, Baylor University’s Vice President for Marketing and Communications, expressed excitement over this collaboration, stating, "We're thrilled to bring Topgolf Live to Baylor - an unexpected and innovative way for our fans to experience a beloved venue."

Event Highlights

The schedule is packed with exciting activities:

• - Topgolf Live Experience: Guests will hit golf balls from the stadium towards interactive field targets, with various competitions to enhance participation.
• - Exclusive Watch Party: On October 30, fans can enjoy a special in-stadium viewing experience for the Baylor vs. UCF football game, screened on the stadium's big screen at 6:30 PM. This watch party access is included with any Topgolf Live experience ticket or available separately for those who wish to join in the fun.
• - VIP Baylor Football Experience: Select ticket bundles offer exclusive access to the Locker Room and Behringer Recruiting Lounge, along with unique photo opportunities and Baylor-themed activities.
• - Fanfest Central: Designated areas within McLane Stadium will feature food, beverages, and entertainment, allowing fans to gather and enjoy various offerings while viewing live football programming on the stadium videoboard.
• - Corporate and Hospitality Packages: Companies and alumni groups can reserve premium hospitality options, allowing them to entertain clients and guests in the dynamic stadium environment.

A New Era for Collegiate Sports

David McKillips, CEO of Topgolf, noted the significance of this event as it marks the first time the Live Stadium Series is being held in the Big 12 and at a college campus in Texas. He stated, “This program uniquely blends golf and entertainment while also supporting Baylor’s NIL initiatives, granting student-athletes valuable opportunities for personal and professional growth.”

The collaborative efforts will be powered by MELT, an Atlanta-based marketing agency responsible for bringing this innovative experience to life.

Looking Ahead

More details regarding ticket availability and VIP experiences will follow, promising a thrilling event for the Baylor community. Students, alumni, and fans alike are encouraged to participate in this unique blend of sports entertainment and community engagement this fall at McLane Stadium. For those wanting to bring Topgolf Live to their own venues, inquiries can be made through the Topgolf website.

About Topgolf

Topgolf is revolutionizing the game of golf with its innovative venues and technology-driven gaming experiences, catering to a diverse range of audiences and fostering a sense of community through play.

About Baylor University

Established in 1845, Baylor University stands as Texas' oldest university and is recognized for its commitment to academic excellence and community. With nearly 20,000 students, Baylor continues to promote an enriching educational environment and a rich campus culture.

For more information, visit Topgolf and Baylor University.