#United States #New York #Bolt PR #Media Relations #Yogurtland

Bolt PR Shines as a Finalist in PR Daily's Top Agencies Awards 2026

In a notable achievement, Bolt PR has been recognized as a finalist in the Media Relations category for the prestigious Top Agencies Awards 2026. This honor is attributed to their creative marketing effort dubbed the ‘Summer of Yogurtland’ campaign. The announcement came on October 1, 2026, and the firm is set to compete for the award live in December, further solidifying its status as a leader in franchise and food and beverage public relations.

The Top Agencies Awards, organized by PR Daily, acknowledges firms at the forefront of public relations, marketing, and communications, making this recognition a significant endorsement of Bolt PR’s efforts. The awards program is known for its competitive selection process, which not only highlights the best practices in the industry but also sets a benchmark for others to aspire to.

Transformative Campaign with a Diverse Approach

The ‘Summer of Yogurtland’ campaign aimed to enhance the visibility and reach of Yogurtland, particularly through a unique partnership with Princess Cruises. Bolt PR orchestrated a multi-layered media relations and influencer initiative, successfully transforming a classic frozen yogurt brand into a notable summer destination. The strategy involved creating an engaging narrative that linked the enjoyment of frozen yogurt to the lavish experience of cruising.

By launching a national sweepstakes and introducing limited-time ‘Destination Flavors,’ the campaign captured the interest of consumers and generated excitement around the Yogurtland brand. In executing this strategy, Bolt PR secured over 25 media placements across various national, regional, and broadcast platforms. The extensive influencer partnerships significantly bolstered the campaign’s reach and engagement metrics, resulting in a staggering 102% increase in website pageviews during this promotional period.

Samantha Sands, Director at Bolt PR and a key figure in the Yogurtland account, expressed her pride in the team's accomplishments. She stated, “Being named a finalist by PR Daily is a testament to our team, who pushes the boundaries of traditional franchise and food and beverage public relations. The ‘Summer of Yogurtland’ campaign encapsulates our strategic approach to brand innovation.”

Boosting Brand Awareness and ROI

This innovative campaign successfully repositioned Yogurtland from merely a frozen yogurt shop to a celebrated national dessert brand. The initiative not only increased foot traffic to Yogurtland locations but also fostered meaningful digital engagement, demonstrating the profound impact of effective PR strategies.

The campaign’s ability to create experiential moments resonated with consumers, shifting the brand perception and driving relevance in an ever-competitive market. Moreover, Sands highlighted that the campaign's objectives of generating measurable ROI for partners were realized, which is one of the primary goals for Bolt PR.

The Path Ahead for Bolt PR

As Bolt PR gears up for the live competition in December for the Top Agencies Awards, the agency is excited to continue its innovative trajectory in public relations. With a committed team and a wealth of experience spanning diverse markets, Bolt PR remains steadfast in its mission to craft compelling stories and build lasting connections with media outlets and consumers alike.

For more detailed insights into Bolt PR and their operations, visit Bolt PR’s official website.

About Bolt PR

Bolt PR is a leading national communications and digital marketing agency renowned for its innovative, integrated campaigns that yield measurable results for both B2C and B2B brands. The firm’s expertise spans various sectors, including hospitality, food and beverage, technology, and consumer products. By combining bold storytelling with strategic creativity and a data-driven approach, they assist brands in distinguishing themselves in crowded markets and fostering significant engagement and momentum.