EX.CO Joins Prebid.org to Lead Innovations in Video Advertising Technology

EX.CO Joins Prebid.org: A New Era for Video Advertising

In an exciting development within the digital advertising space, EX.CO, a pioneer in machine-learning video technology, has announced its official partnership with Prebid.org as a Tier 1 Technology Partner. This strategic collaboration marks a significant step forward in enhancing innovation and advocacy for video advertising across various platforms, including online video (OLV), connected TV (CTV), and digital out-of-home (DOOH).

Emphasizing Open Source Collaboration

Prebid.org is a well-respected independent organization at the forefront of managing the Prebid open-source framework. This framework serves as a vital resource for publishers worldwide, enabling transparency, efficiency, and collaboration in programmatic advertising. By joining Prebid.org, EX.CO solidifies its leadership position in the video monetization landscape and commits to advancing open-source collaboration.

Mike Racic, President of Prebid.org, commented, “EX.CO has been a leader in the video space for over a decade, and their deep expertise across web, CTV, and DOOH brings tremendous value to the Prebid community.” His enthusiasm reflects the shared goal of pushing the boundaries of video monetization and enhancing the publisher experience in an increasingly complex realm of programmatic advertising.

Shaping the Future of Video Monetization

As part of its role in Prebid.org, EX.CO will take an active stance in shaping the future of video advertising standards. This includes contributing engineering expertise to working groups and advocating for premium publishers. Tom Pachys, co-founder and CEO of EX.CO, emphasized the importance of this partnership, stating, “Video is one of the most valuable formats in digital media, yet it's also one of the most complex to execute at scale.”

Joining Prebid.org allows EX.CO to participate directly in developing collaborative solutions, accessing technical guidance, and fostering innovation. This proactive approach ensures that the company’s technology remains in line with current standards and evolving demand signals.

Innovative Full-Stack Solutions

EX.CO's platform stands out due to its comprehensive machine-learning capabilities tailored for publishers. The platform integrates dynamic content automation and contextual intelligence, ensuring personalized video recommendations that drive user engagement and editorial efficiency. Furthermore, its proprietary ad server, powered by the latest large language models (LLMs), optimizes yield across all screens and demand sources.

With this new partnership, EX.CO is poised to influence significant advancements in Prebid's video capabilities, including innovations in unified auctions and cross-screen monetization strategies.

Supporting the Publisher Community

The complexities of the digital advertising landscape present unique challenges for publishers. By advocating for publisher interests, sharing learned experiences, and pushing for industry progress, EX.CO seeks to drive meaningful change in video advertising. This partnership aligns perfectly with their ethos of supporting premium publishers as they navigate the intricacies of video advertising across various platforms.

As EX.CO continues to empower global publishers—including notable partners such as Advance Local and Hearst Newspapers—the company’s commitment to improving the digital advertising ecosystem remains steadfast.

For more information on EX.CO and their innovative video technology solutions, visit their official website at www.ex.co.

Conclusion

The collaboration between EX.CO and Prebid.org signifies a robust commitment to enhancing video advertising experiences for publishers worldwide. By leveraging open-source collaboration, driving innovation, and advocating for publisher needs, this partnership is set to transform the video advertising landscape, ensuring sustainable growth and success for all stakeholders involved.