SalesNow Empowers Data-Driven Sales for Ad Planner Inc.

In a strategic move to boost their operations and enhance sales efficiency, Ad Planner Inc. has successfully implemented the enterprise database solution, SalesNow, developed by SalesNow Inc. This integration marks a significant milestone for the company, which offers comprehensive human resources services, including recruitment advertising, outsourced hiring services, training, and organizational revitalization.

Challenges Before Implementation

Prior to adopting SalesNow, Ad Planner faced considerable hurdles, primarily due to the discontinuation of tools previously supplied by a major recruitment firm, which left the company without essential resources for creating sales leads. This loss resulted in a glaring gap in their market and competitive analysis capabilities, denying them critical insights that could guide their business strategy.

Rationale for Choosing SalesNow

The decision to select SalesNow stemmed from multiple factors. The sales team was drawn to the platform because it clearly illustrated a user-friendly interface tailored for sales personnel. SalesNow stood out due to its extensive data coverage and real-time information updates, providing a comprehensive resource that Ad Planner could leverage for enhanced decision-making.

Additionally, the sales team's enthusiasm towards the practical support offered by SalesNow instilled a sense of trust in the system. This confidence proved pivotal in ensuring a seamless transition to the new platform.

Achievements Post-Implementation

Since integrating SalesNow, Ad Planner has witnessed remarkable improvements across key performance indicators. The company has seen a significant increase in the number of meetings scheduled, total sales, and achievement rates. Tasks that once took an average of ten minutes per company are now completed in a mere thirty seconds, granting sales representatives more time to focus on customer engagement.

Furthermore, the efficiency improvements have streamlined sales assistant operations, leading to annual cost savings estimated at approximately 7 million yen. This transformative change demonstrates how SalesNow not only enhances productivity but also enables the sales team to devote more time to customer interaction.

Future Perspectives

Looking ahead, Ad Planner aims to further advance its data-driven sales initiatives. The company is keen on integrating Salesforce with SalesNow to maximize operational efficiencies. They also plan to refine their revenue forecasting methods utilizing the extensive data available within the SalesNow framework. This ambitious roadmap indicates a commitment to leveraging data intelligently for sustained growth.

For further insights into this success story, you can view the comprehensive case study here: SalesNow Case Study

About SalesNow

SalesNow stands as a leader in the AI-powered enterprise database market. With comprehensive data on approximately 5.4 million companies, it is recognized as one of Japan's largest corporate databases. The platform is designed to address the inefficiencies in traditional B2B sales activities, such as manual information gathering and cold calling, by empowering sales teams to utilize data effectively in various sales scenarios. This innovative approach positions organizations for productivity gains and transformative growth.

Company Overview

- Company Name: SalesNow Inc.
- Headquarters: 1-4 Sakurakaichō, Shibuya Ward, Tokyo, Japan
- CEO: Isuki Muraoka
- Founded: August 2019
- Business Scope: Planning, development, and operation of SalesNow
- Website: SalesNow
- Services: AI-equipped enterprise database cloud, SalesNow; Japan's largest corporate data media, SalesNow DB.