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Baozun's 2024 Sustainability Report: A Commitment to ESG

On April 23, 2025, Baozun Inc., a prominent player in brand e-commerce solutions and digital commerce in China, announced the release of its 2024 Annual Sustainability Report. The report outlines the company's strides in areas such as environmental sustainability, social responsibility, and corporate governance, reflecting a deep commitment to responsible business practices.

Integrating Sustainability and Innovation

Baozun has made it a priority to weave sustainability into its daily operations and long-term strategies. The company aims to create a low-carbon ecosystem while simultaneously promoting AI-driven innovation and fostering an inclusive workplace. Mr. Vincent Qiu, the Founder, Chairman, and CEO of Baozun, emphasized that the company's mission, "Technology Empowers the Future of Commerce," guides its efforts to utilize digital capabilities in powering brands to establish resilient supply chains and encourage eco-friendly consumer habits.

Key ESG Achievements in 2024

The report goes on to highlight significant ESG achievements from the past year. Baozun has managed to reduce its Scope 1 and Scope 2 greenhouse gas emissions by an impressive 35.5% compared to 2021. This notable reduction showcases the effectiveness of the company’s initiatives aimed at minimizing carbon footprints through the "3R" (Reduction, Replacement, Removal) strategy.

Furthermore, Baozun received ISO 14064 carbon verification certification for three of its warehouses and logistics parks: Wujiangnan, Yishang, and Tuopu. In addition, the Yishang and Tuopu parks achieved certification as PAS 2060 carbon-neutral parks, underscoring the company’s commitment to achieving sustainability goals.

To enhance carbon data management, Baozun launched a Carbon Emissions Digital Dashboard, which provides visual insights into real-time carbon emissions data. This innovation supports the formulation of strategies aimed at energy savings and emissions reductions.

Technological Advancements and Recognition

Baozun's tech-driven solutions, such as OMS 4.0 and DTC 2.0, earned recognition in the Gartner Market Guide for Technology Providers, showcasing its leading role in supporting global brands through e-commerce. The company’s self-developed integrated management platform, S-ANY, introduced new features, including Public Opinion Monitoring and Smart Assistant (S-Whiz), aimed at enhancing customer service operations and gathering consumer insights for improved efficiency.

In addition to technological advancements, Baozun has also made notable contributions to social responsibility. Partnering with the "Her Unlimited Women Development Center," the company initiated a rural women empowerment program that supports female entrepreneurship and rural revitalization.

Recognitions and Awards

Baozun and its subsidiary, Baozun Brand Management Company (Gap China), have received various accolades for their ESG practices. The company was awarded the Best ESG Innovation Award at the 9th Zhitong Finance Listed Company Awards, along with the ESG Model Award at the International Zero Carbon Festival. Moreover, Gap China was recognized with the Best Social Responsibility Award and the Public Welfare Practice Award at the Employer Brand Creativity Competition.

For more detailed insights into Baozun’s 2024 sustainability efforts, you can refer to the full sustainability report on their official website here.

As Baozun continues to pave the way for sustainable practices in the digital commerce landscape, it stands as a prominent example of how businesses can equally serve their communities and the planet while pursuing economic success.