Dodge's 'Misfits' Campaign Launches the All-new 2026 Charger Scat Pack Muscle Car
Dodge has officially launched its new marketing campaign titled "Misfits" in celebration of the latest entry in its Charger lineup, the 2026 Dodge Charger Scat Pack. This powerful muscle car is being touted as the "World's Fastest AWD Muscle Car" and boasts impressive features that promise to turn heads.
The campaign kicks off with a 60-second advertisement, now live on Dodge's social media pages. A shorter, 30-second version will hit the airwaves in the week of February 16, timed to air during significant events like March Madness and NASCAR races. Olivier Francois, Chief Marketing Officer at Stellantis, emphasizes that the campaign is designed to make a bold statement as the Charger redefines the capabilities of modern muscle cars. "You don’t introduce the next generation of the world’s fastest AWD muscle car with something polite," he stated, underscoring the campaign's provocative approach meant to ignite passion and excitement around the brand.
At the heart of this new next-generation Charger is its innovative SIXPACK engine—a 3.0L twin-turbocharged powerhouse that delivers a remarkable 550 horsepower. This remarkable engine accelerates the vehicle from 0 to 60 mph in just 3.9 seconds. The Charger Scat Pack offers these extraordinary features at a starting MSRP of $54,995, which, according to Dodge, delivers unparalleled power for an affordable price point.
Every model in the Charger lineup boasts all-wheel drive capability and will be available in both two-door and four-door configurations. The new multi-energy Dodge Charger lineup has recently won the prestigious 2026 NACTOY™ award, further solidifying Dodge's reputation for performance and innovation.
The "Misfits" campaign also establishes a connection to Dodge’s historical legacy, harking back to its popular 2015 "Predators" campaign promoting the 707-horsepower Dodge Charger SRT Hellcat. This bridging of past and future is a strategic play that aims to rekindle the brand loyalty of long-time fans while attracting a new, younger audience.
Matt McAlear, CEO of Dodge, shared his excitement about this new direction. "The next-gen Dodge Charger SIXPACK-powered models represent the next chapter of pure Dodge attitude—power you can feel and performance you can't ignore," he remarked. The campaign aims not just to sell cars but to evoke the thrill of driving a vehicle designed to move culture and inspire loyalty.
In addition to the Charger Scat Pack, the Charger lineup features models like the standard-output 420-horsepower Dodge Charger R/T, which offers the highest entry-level horsepower amongst muscle cars. Additionally, the Charger Daytona Scat Pack is recognized as the world’s quickest and most powerful muscle car, showcasing Dodge's commitment to performance across its entire lineup.
Every Charger is designed to meet the diverse needs of performance enthusiasts, combining functionality with exhilarating speed and distinctive styling. Dodge has continued to innovate within an industry that prides itself on horsepower matched with cutting-edge technology.
Looking ahead, Dodge is excited for what the future holds with the Charger lineup, which also includes the 710-horsepower Durango SRT Hellcat, recognized as the fastest American gas-powered SUV, further cementing Dodge's legacy established over the past 112 years.
For fans, enthusiasts, and potential buyers eager to learn more about the innovative features and performance specs of the 2026 Dodge Charger, further details can be found on the official Dodge website or through their social media channels.
As Dodge continues to push the boundaries of muscle car performance, the "Misfits" campaign perfectly encapsulates their ethos—fusing the raw power of high-performance vehicles with a rebellious attitude that is sure to resonate with car lovers everywhere.
The campaign kicks off with a 60-second advertisement, now live on Dodge's social media pages. A shorter, 30-second version will hit the airwaves in the week of February 16, timed to air during significant events like March Madness and NASCAR races. Olivier Francois, Chief Marketing Officer at Stellantis, emphasizes that the campaign is designed to make a bold statement as the Charger redefines the capabilities of modern muscle cars. "You don’t introduce the next generation of the world’s fastest AWD muscle car with something polite," he stated, underscoring the campaign's provocative approach meant to ignite passion and excitement around the brand.
At the heart of this new next-generation Charger is its innovative SIXPACK engine—a 3.0L twin-turbocharged powerhouse that delivers a remarkable 550 horsepower. This remarkable engine accelerates the vehicle from 0 to 60 mph in just 3.9 seconds. The Charger Scat Pack offers these extraordinary features at a starting MSRP of $54,995, which, according to Dodge, delivers unparalleled power for an affordable price point.
Every model in the Charger lineup boasts all-wheel drive capability and will be available in both two-door and four-door configurations. The new multi-energy Dodge Charger lineup has recently won the prestigious 2026 NACTOY™ award, further solidifying Dodge's reputation for performance and innovation.
The "Misfits" campaign also establishes a connection to Dodge’s historical legacy, harking back to its popular 2015 "Predators" campaign promoting the 707-horsepower Dodge Charger SRT Hellcat. This bridging of past and future is a strategic play that aims to rekindle the brand loyalty of long-time fans while attracting a new, younger audience.
Matt McAlear, CEO of Dodge, shared his excitement about this new direction. "The next-gen Dodge Charger SIXPACK-powered models represent the next chapter of pure Dodge attitude—power you can feel and performance you can't ignore," he remarked. The campaign aims not just to sell cars but to evoke the thrill of driving a vehicle designed to move culture and inspire loyalty.
In addition to the Charger Scat Pack, the Charger lineup features models like the standard-output 420-horsepower Dodge Charger R/T, which offers the highest entry-level horsepower amongst muscle cars. Additionally, the Charger Daytona Scat Pack is recognized as the world’s quickest and most powerful muscle car, showcasing Dodge's commitment to performance across its entire lineup.
Every Charger is designed to meet the diverse needs of performance enthusiasts, combining functionality with exhilarating speed and distinctive styling. Dodge has continued to innovate within an industry that prides itself on horsepower matched with cutting-edge technology.
Looking ahead, Dodge is excited for what the future holds with the Charger lineup, which also includes the 710-horsepower Durango SRT Hellcat, recognized as the fastest American gas-powered SUV, further cementing Dodge's legacy established over the past 112 years.
For fans, enthusiasts, and potential buyers eager to learn more about the innovative features and performance specs of the 2026 Dodge Charger, further details can be found on the official Dodge website or through their social media channels.
As Dodge continues to push the boundaries of muscle car performance, the "Misfits" campaign perfectly encapsulates their ethos—fusing the raw power of high-performance vehicles with a rebellious attitude that is sure to resonate with car lovers everywhere.
Topics Auto & Transportation）
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