Summer Spicy Oden Initiative with Pati-chan
In an exciting culinary twist, the popular comedy trio,
Pati-chan, has been appointed as the
ambassadors for the Summer Spicy Oden campaign at
Koronagirai, a well-known izakaya located in Tokyo. This initiative will officially kick off on
June 1, 2026, and promises to elevate the oden experience by adding a spicy summer flair.
What is Spicy Oden?
Typically associated with cold weather, oden—a Japanese hot pot dish—will transform into a refreshing summer delight under the expert guidance of Pati-chan. The restaurant’s signature oden, featuring a variety of ingredients served as an all-you-can-eat option for
550 yen, will be given a makeover with a spicy twist using
Sichuan pepper,
spicy miso, and
ultra spicy miso. This unique combination is designed to create an exhilarating summer snack that can be paired with cool beverages.
The Spiciness Experience
Diners will have the option to customize their heat level from four distinct stages:
- - 1 Spicy: Uses spicy miso for a mild kick.
- - 2 Spicy: Combines Sichuan pepper and spicy miso for added fragrance and complexity.
- - Oni Spicy (Demon Spicy): A punch of heat provided by ultra spicy miso, perfect for die-hard spice lovers.
- - Kami Spicy (God Spicy): A bravecombination incorporating all three elements for the ultimate challenge.
This customization allows friends and family to engage in an interactive experience where they can discuss and discover their preferred spice levels, enhancing the overall dining enjoyment.
Pati-chan’s Role as Ambassadors
Pati-chan, comprising comedic talents
Sugachan,
Nobuko, and
Kyonchi, will play a pivotal role in promoting this initiative. The trio will feature in a collaboration video set to be released on
Koronagirai’s official Instagram. In the video, Sugachan introduces Koronagirai as his “favorite go-to spot,” bringing his companions Nobuko and Kyonchi along for the adventure.
As they navigate the oden counter and sample the spicy variations, viewers will witness their delightful surprise at the refreshing summer take on oden. The video will highlight four major aspects: the oden counter experience, the spicy oden tasting, beverage pairings, and the izakaya's traditional grilled items, showcasing a vibrant summer outing.
Accessing the Spicy Oden Experience
Customers eager to explore the spicy oden experience can reference the collaboration video on Koronagirai’s official Instagram page. Accessible via QR codes displayed in the restaurant, diners will have real-time opportunities to confirm how to enjoy their customizable bowl of spicy oden.
Official Instagram Release:
Koronagirai Instagram
Planned Release Date:
Starting June 1, 2026, with further updates scheduled.
Collaboration Details
- - Campaign Title: Summer Spicy Oden
- - Ambassador: Pati-chan
- - Launch Date: June 1, 2026
- - Duration: Summer limited time, ending date TBD
- - Participating Locations: All Koronagirai outlets
- - Pricing: All-you-can-eat oden at 550 yen tax included
- - Content: Introduction to enjoying spicy oden utilizing Sichuan pepper, spicy miso, and ultra spicy miso, featured through in-house displays and Instagram videos.
Dining Atmosphere at Koronagirai
Koronagirai sets itself apart as an izakaya that combines a lively atmosphere with a unique all-you-can-eat oden experience. Customers enjoy selecting their preferred ingredients directly from the oden counter while indulging in grilled delicacies and refreshing beverages in a vibrant environment.
Whether it is a casual meet-up with friends or a unique family outing, this summer’s spicy oden campaign is set to captivate and delight diners across Tokyo.