#Japan #Minato, Tokyo #Material Links #Kevin #APPERZ

Introduction

Material Links, a subsidiary of Material Group, has officially established a new production label named 'APPERZ'. The label aims to not only support corporate and marketing communication for clients but also to empower individual creators and athletes in expressing their unique personalities.

The Vision Behind 'APPERZ'

As social commerce continues to flourish, many creators find that their successes remain isolated and do not translate into broader opportunities. Kevin, CEO of Material Links and a beauty creator himself, aims to tackle this issue through APPERZ. By combining expertise in influencer marketing with the Public Relations and communication acumen of Material Group, APPERZ aspires to create a community where creators can flourish and grow together. This cooperative endeavor is designed to foster a new creator economy in the age of social commerce, going beyond mere advertising to include product development and sales initiatives with partners and clients.

About 'APPERZ'

The label is built around the concept of transforming the unique characteristics of each creator into promising opportunities. Material Links is committed to offering a comprehensive suite of services, including content strategy development, establishing brand partnerships, social media management, and original product development. The name 'APPERZ' is infused with the philosophy of elevating individual creators, helping them reach new heights together, much like a team propelling one another forward. At its core, APPERZ is all about maintaining a positive outlook and relishing the journey.

Notable Creators Involved

Kevin

Kevin is a renowned beauty creator acclaimed for his deep understanding of skincare and cosmetics, along with his keen eye for emerging international trends. His expertise has gained him recognition as a model for leading cosmetic brands. He is also a dynamic live marketer who emphasizes user-centric product values and storytelling. As of June 2025, Kevin will take on leadership at Material Links, where his insights will be key in creating innovative purchase experiences connecting brands directly with consumers.
Instagram
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Sasami

Sasami has carved out a niche for herself by creating comedic content with a unique perspective, garnering attention for her 360-degree camera videos. Her ability to present everyday experiences in humorous ways has collected her a large fan base, contributing to the fast sell-out of featured products. Her strength lies in enhancing product appeal and fostering excitement among fans.
Instagram
TikTok
YouTube

Samuel Sekiguchi

At just 16 years old, Samuel made history as the youngest Japanese player to debut in a European professional basketball league. Now 19, he has been selected to represent Japan and has played for various teams in Japan's B-League. Currently, he is a player and project leader for the world-ranked 3x3 professional team