#Gopuff #GoodPop #Summer of YES

GoodPop Partners with Gopuff to Kick Off Summer of YES Campaign

As the summer season approaches, GoodPop, a renowned brand known for its healthier frozen treats, is launching an exciting initiative to encourage parents to embrace the spirit of saying 'yes.' With a recent study revealing that 94% of parents say 'no' on a daily basis, and over half of them admitting to increasing this negativity during summer break, GoodPop aims to flip the script with its latest campaign: the Summer of YES.

From May 27th to May 31st, families across select cities can enjoy complimentary GoodPop deliveries via Gopuff as part of this fun, joy-inducing project. All they need to do is visit summerofyes.goodpop.com to receive their free box of popsicles— a delicious way to kick off the season while enjoying guilt-free ingredients.

This initiative is not just about tasty treats; it’s a movement geared towards aiding parents in their quest to provide joyful experiences without compromising their values. GoodPop, which is dedicated to clean ingredients and wholesome eating, believes allocating ‘yeses’ to delicious frozen treats can allow parents to become the superheroes of summer.

Moreover, the campaign comes alive through a comedic video produced in collaboration with innovative production company, Crybaby Kingdom. The video encapsulates the struggles of parents overwhelmed by their children’s never-ending requests—creating a humorous portrayal of a support group where parents come together to discuss their woes about saying ‘no’ too often. By integrating GoodPop's wholesome frozen pops into their lives, these parents learn to appreciate spontaneous moments of joy and indulgence.

Additionally, GoodPop is releasing a special limited-time Summer of YES Kit, designed to inspire creative play and the joyous acceptance of children’s requests. The kit is packed with fun items such as Electrolyte Freezer Pops, creative supplies from OOLY like Body Doodlers, natural sprinkles from Supernatural, kid-safe instant coffee from Kiid Coffee, googly eyes for lighthearted family activities, and a playful