#USA #New York #Good Food Coalition #Bel US #Partnership for a Healthier America

Bel US Launches Good Food Coalition

In an innovative move to address the growing issue of food access in America, Bel US has co-founded the Good Food Coalition in collaboration with the Partnership for a Healthier America (PHA). This groundbreaking initiative aims to make nutritious snacks readily available to families facing financial challenges. With 80% of Americans not consuming enough fruits, vegetables, and dairy, this coalition seeks to bridge the nutritional gap by promoting better-for-you food choices.

The coalition comprises Bel US, renowned for its popular brands like Babybel®, GoGo squeeZ®, and The Laughing Cow®, along with major retailers including Amazon Access and The Giant Company. The coalition focuses on providing dietitian-validated products labeled “GOOD GOOD,” which directly contribute to supporting families experiencing food insecurity.

“Our goal is to unite grocers, food brands, and community partners to ensure that every family has access to healthy, affordable, and culturally relevant food,” stated Noreen Springstead, President and CEO of PHA. The initiative recognizes the urgency faced by many American households who are often forced to make difficult decisions about their nutrition due to economic pressures.

A Commitment to Healthier Choices

Through this forward-thinking initiative, purchases made by consumers of GOOD GOOD products will result in donations to the PHA’s Healthy Hunger Relief programs. This means that as families stock up on healthier snack options, they also contribute to alleviating food insecurity across the country, particularly during significant times of the year, such as the back-to-school season.

Promotions, discounts, and targeted outreach via grocery storefronts and digital media are planned to encourage the uptake of these healthier options. During the back-to-school season, specific promotions will be designed to raise awareness and drive engagement with families. This innovative approach will make the healthy choices not only preferable but also accessible to shoppers directly through their local stores and online platforms.

As Peter McGuinness, the CEO of Bel North America, emphasizes, “Bel is proud to lead this movement, transforming purpose into action by teaming up with innovative retailers and dedicated nonprofits. We are committed to making healthier choices the easier ones for Americans.”

Building a Sustainable Future

The Good Food Coalition is more than just an initiative; it’s a movement aimed at ensuring that nutritious foods are included in every family's grocery basket. Combining the expertise of Bel US, which has 160 years of tradition in delivering nourishing products, with the resources and outreach capabilities of PHA and its partners, this coalition represents a significant step forward in promoting health and well-being.

With 90% of Americans snacking several times a day, the importance of providing better snack options cannot be overstated. The coalition’s efforts are particularly vital for the 13.7% of households in the U.S. facing food insecurity. The GOOD GOOD designation ensures that consumers can easily identify and purchase nutritious snacks while simultaneously supporting a generous cause.

Conclusion

As Bel US takes bold steps in combating the challenges of food accessibility and nutrition, the Good Food Coalition demonstrates how collaboration can lead to meaningful change. By connecting consumers to healthier options and contributing to community support through the PHA, the coalition is setting a standard for how food brands can drive impactful social progress. For more information on this initiative and to learn how participating products can help your family and those in need, visit ahealthieramerica.org/goodfood.