Meg Higgins of Avalara Recognized as a 2026 CRN® Channel Chief for Leadership Excellence
Meg Higgins, the Senior Vice President of Global Partners at Avalara, has received notable recognition as part of the 2026 CRN® Channel Chiefs list. This honor is awarded by CRN®, a prominent brand within The Channel Company, and it distinguishes outstanding IT vendors and executives who significantly influence the channel strategy, promoting innovation and partnership within the industry.
In her role, Higgins champions Avalara’s global partner initiatives, managing their alliances with technology, resellers, and service partners. Under her guidance, Avalara has successfully broadened its partner ecosystem, enhancing collaboration and delivering scalable solutions that simplify compliance with the increasingly complex landscape of tax regulations. Her partner-centric philosophy has earned her accolades for operational excellence and a steadfast commitment to creating long-term value for both partners and clients.
Jennifer Follett, Vice President and Executive Editor of CRN, articulated the importance of this recognition, stating, "The leaders identified as CRN Channel Chiefs have demonstrated an unwavering commitment to their partners and the broader IT channel. Their vision, passion, and innovative drive are essential in shaping the future of the industry. We are proud to celebrate their achievements, which leave a positive mark every day."
Over the previous year, Higgins has driven a transformation within the Avalara partner experience by integrating AI responsibly throughout the partner journey. This initiative empowers partners to more efficiently build, sell, implement, and scale their compliance solutions. Innovations like ‘Avi’, Avalara’s AI-driven tax and compliance agent, enabled integrations through the Multi-Channel Partner (MCP) system, AI-guided onboarding processes, and real-time data insights are just a few advancements she has championed. Such developments allow partners to accelerate implementations, enhance advisory services, and provide audit-ready outcomes utilizing the existing tools that customers depend on.
As a result, the partner experience has become not only simpler and more profitable but also more adept at driving growth and differentiation, all while ensuring lasting peace of mind for those involved. The success of Higgins’ initiatives has significantly bolstered the reputation of Avalara in the tax and compliance sector.
The CRN Channel Chiefs list features the preeminent leaders across the IT channel ecosystem who commit themselves tirelessly to ensuring mutual success for both their partners and customers. This year’s list can be viewed at www.CRN.com/ChannelChiefs.
Avalara is acknowledged as a leader in tax and compliance solutions. With over two decades of industry experience, Avalara has developed an extensive library of tax content and integrations assisting over 200,000 direct and indirect clients in more than 75 countries. Utilizing purpose-built AI agents, Avalara automates compliance processes seamlessly, covering everything from tax calculations to return filings and exemption certificate management. For further details, visit Avalara.com.
In her role, Higgins champions Avalara’s global partner initiatives, managing their alliances with technology, resellers, and service partners. Under her guidance, Avalara has successfully broadened its partner ecosystem, enhancing collaboration and delivering scalable solutions that simplify compliance with the increasingly complex landscape of tax regulations. Her partner-centric philosophy has earned her accolades for operational excellence and a steadfast commitment to creating long-term value for both partners and clients.
Jennifer Follett, Vice President and Executive Editor of CRN, articulated the importance of this recognition, stating, "The leaders identified as CRN Channel Chiefs have demonstrated an unwavering commitment to their partners and the broader IT channel. Their vision, passion, and innovative drive are essential in shaping the future of the industry. We are proud to celebrate their achievements, which leave a positive mark every day."
Over the previous year, Higgins has driven a transformation within the Avalara partner experience by integrating AI responsibly throughout the partner journey. This initiative empowers partners to more efficiently build, sell, implement, and scale their compliance solutions. Innovations like ‘Avi’, Avalara’s AI-driven tax and compliance agent, enabled integrations through the Multi-Channel Partner (MCP) system, AI-guided onboarding processes, and real-time data insights are just a few advancements she has championed. Such developments allow partners to accelerate implementations, enhance advisory services, and provide audit-ready outcomes utilizing the existing tools that customers depend on.
As a result, the partner experience has become not only simpler and more profitable but also more adept at driving growth and differentiation, all while ensuring lasting peace of mind for those involved. The success of Higgins’ initiatives has significantly bolstered the reputation of Avalara in the tax and compliance sector.
The CRN Channel Chiefs list features the preeminent leaders across the IT channel ecosystem who commit themselves tirelessly to ensuring mutual success for both their partners and customers. This year’s list can be viewed at www.CRN.com/ChannelChiefs.
About Avalara
Avalara is acknowledged as a leader in tax and compliance solutions. With over two decades of industry experience, Avalara has developed an extensive library of tax content and integrations assisting over 200,000 direct and indirect clients in more than 75 countries. Utilizing purpose-built AI agents, Avalara automates compliance processes seamlessly, covering everything from tax calculations to return filings and exemption certificate management. For further details, visit Avalara.com.
Topics Business Technology）
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