Home Helpers® CEO Emma Dickison Taking on New Leadership Roles in Franchise Association

Home Helpers® CEO Emma Dickison Joins IFA Board Leadership

Emma Dickison, the CEO and President of Home Helpers® Home Care, has been appointed to serve on the board of the International Franchise Association (IFA) in a number of roles beginning in February 2027. A seasoned leader in the franchise industry, Dickison will assume the position of second vice chair, succeeding a long-standing tenure with the IFA.

With over 30 years of dedicated experience in the franchising realm, Emma Dickison has exemplified commitment and passion in her roles. She has previously led the IFA Franchisor Forum and has actively contributed to the Women’s Franchise Committee. As she steps into her new position, Dickison aims to steer the association's mission of protecting, promoting, and enhancing the franchise business model, which is vital for current and aspiring franchise owners.

Matt Haller, the IFA President and CEO, commended Dickison's extraordinary leadership qualities. He highlighted her extensive background in franchising, emphasizing how Emma's insights will be instrumental in advancing the IFA’s efforts to safeguard and improve the franchise ecosystem. “Her expertise, commitment to business ownership, and dedication to strengthening the franchise model will significantly impact our initiatives,” Haller remarked.

Having joined Home Helpers in 2007, Dickison has consistently driven the company towards success in the competitive home care franchise sector. Under her leadership, Home Helpers has become a beacon of community service, connecting families with in-home care solutions that empower seniors and individuals with disabilities to live independently with dignity. Dickison's credentials as a Certified Franchise Executive and Certified Senior Advisor affirm her expertise in the field. Notably, she was recognized with the Women's Leadership Award in 2025 and received the Crystal Compass Award in 2019 for her leadership roles promoting women in franchising.

Reflecting on her journey, Dickison expressed how franchising has profoundly impacted her life and the lives of countless individuals. “In my 19 years with Home Helpers, I have witnessed the transformative effect franchising can have on the lives of business owners, their families, and the communities they serve,” she stated. “Taking on this new leadership role with the IFA is an honor, and I look forward to its implications for my work in supporting franchise owners, fortifying the franchise model, and enhancing business ownership opportunities.”

Home Helpers reflects the essence of what franchising can achieve – combining entrepreneurship with a mission that addresses the pressing need for in-home care solutions. Dickison believes strongly that behind every local franchise is a network of dedicated owners, caregivers, and families that benefit from their services. “Home care is a powerful illustration of the possibilities franchising opens up. It’s about community, meaningful service, and trust – all of which will guide my approach within the IFA,” she asserted.

The IFA Board of Directors, starting in 2027, will consist of leaders across various industries. According to the IFA's 2026 Economic Outlook report, the franchise sector in the U.S. comprises 832,521 franchise establishments and contributes $907.3 billion to the economy. Dickison's leadership will undoubtedly play a vital role in advancing the interests of the franchise community during this dynamic period.

To gain further insights into Home Helpers® Home Care and their franchise opportunities, check out Home Helpers and Home Helpers Franchise.