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Brightstar Lottery: A New Chapter for IGT

International Game Technology PLC (NYSE: IGT) has made a significant announcement: its global lottery division will henceforth operate under the name Brightstar Lottery. This change follows the anticipated sale of IGT's Gaming and Digital business to a holding company owned by Apollo Global Management, LLC, set to complete by July 1, 2025. The new name symbolizes a commitment to redefine the lottery landscape and inspire both players and lottery organizations around the world.

Embracing Change with Brightstar

Vince Sadusky, CEO of the new Brightstar brand, highlighted the company’s nearly 50-year tradition of reliability and innovation in the lottery industry. He indicated that this rebranding is not just about a name change; it's a considerable effort to propel the company into a future defined by digital expansion and evolving player demands. Sadusky stated, _"Brightstar Lottery aims to assist lottery customers globally to thrive amidst competitive gaming environments and shifting expectations from players."

Marco Sala, Executive Chair of Brightstar’s Board, shared similar sentiments, emphasizing the company’s aim to encourage responsible gaming by providing innovative products and services that benefit both players and the communities they reside in. The new branding positions Brightstar as a leader focusing on driving growth and innovation within the lottery sector.

A Comprehensive Approach to Lottery

As Brightstar, the company will focus extensively on enhancing player experiences across the entire lottery value chain, including its role as a lottery operator and a provider of technology and instant ticket services. The aim is to modernize the lottery experience while still building on the legacy that IGT has established over decades. This transformation includes blending advanced technologies with the company's heritage, offering sustainable and responsible solutions that cater to the needs of its customers and players worldwide.

With a clientele that spans nearly 90 lottery customers across six continents and serves as the primary technology provider for 26 out of 46 U.S. lottery jurisdictions, Brightstar is positioned well within the global market. Furthermore, it holds significant contracts with some of the world's largest lotteries, making it a formidable presence in the industry.

Anticipated Changes Ahead

Although the name Brightstar will officially take shape following the completion of the sale, the legal entity will retain its original name, International Game Technology PLC, until the necessary registration with the U.K. Companies House is completed. After this process, the company's ordinary shares will transition to the New York Stock Exchange, trading under the new ticker symbol, BRSL.

This transition marks a critical turning point not just for IGT, but for the lottery industry as a whole, as Brightstar Lottery prepares to foster innovation, mentorship, and enthusiasm among players and customers alike. The change highlights a clear mission to adapt in an age where digitalization is critical, reflecting ongoing efforts to remain at the cutting edge of technology while providing top-notch gaming experiences.

For continuous updates and more insights on what Brightstar Lottery plans to unfold in the global lottery market, interested individuals can visit their official website at www.brightstarlottery.com or follow their professional updates on LinkedIn.

Conclusion

The transition to Brightstar Lottery signifies International Game Technology's commitment to evolving within a competitive marketplace. By leveraging nearly five decades of experience, the new brand aims to not only elevate the standards of lottery services but also ensure that they are engaging, responsible, and accessible to a diverse audience around the globe. As they embark on this new journey, all eyes will be on how Brightstar Lottery reshapes the future of gaming for players and stakeholders alike.