Karen Krivaa Appointed CMO at MMDSmart to Enhance CPaaS Growth Strategies

Karen Krivaa Appointed as CMO of MMDSmart

In a significant move towards enhancing its marketing efforts, MMDSmart has announced the appointment of Karen Krivaa as its new Chief Marketing Officer (CMO). This comes at a crucial time as the demand for personalized and immediate messaging solutions continues to grow. With over 25 years of experience in marketing across various industries, including telecommunications and software, Krivaa is set to lead the company’s strategic initiatives and elevate its market presence, especially in their Communications Platform as a Service (CPaaS) offerings.

Karen Krivaa's Background

Before joining MMDSmart, Krivaa served as the CMO at Perception Point, a cyber-security company acquired by Fortinet, where she successfully defined and initiated global marketing strategies that boosted brand visibility and customer acquisition. Her impressive career also includes key marketing leadership roles at several notable companies, such as RADVISION, which was later acquired by Avaya, Alvarion, and NICE. Due to her extensive background in product and portfolio marketing as well as corporate positioning, Krivaa holds a unique perspective that will greatly benefit MMDSmart as it aims to deliver effective communication solutions globally.

The Impacts of Her Appointment

Speaking about her new role, Karen expressed her enthusiasm, stating, “This is an incredible opportunity to help shape the future of a fast-growing company in one of the most dynamic segments of enterprise technology.” Her vision highlights MMDSmart’s potential to innovate and capture a larger market share in the robust sector of CPaaS.

CEO Arie Frenklakh emphasized the significance of Krivaa's contribution by stating, “We’ve built an exceptional product suite that addresses real challenges in global business communication.” Her strategic vision and creative approach are expected to steer MMDSmart towards a new era of growth.

MMDSmart’s Vision and Growth Strategy

Founded in 2007, MMDSmart has made a name for itself in the realm of cloud communications, initially pioneering SMS business marketing and expanding to a wide range of smart messaging solutions. The company serves over 100 Tier 1 businesses globally, providing essential services that safeguard critical customer communications. With this new leadership change, MMDSmart is poised to enhance its product suite further to meet customer needs and market demands efficiently.

As Krivaa integrates into her role, MMDSmart is confident in her ability to connect innovative solutions with customer engagement strategies, ultimately propelling the company's mission forward. To support this growth, Krivaa will lead an established marketing team under the guidance of Ira Cohen, who will transition to the role of Chief Strategy Officer.

Overall, the future looks bright for MMDSmart as it looks to leverage Karen Krivaa's extensive knowledge and experience to carve out a superior position in the competitive field of global communications.