#Japan #Tokyo #Fukushima #Foodison #SakanaBacca

Tokyo Electric Power and Foodison Unite for Fukushima Fair

Tokyo Electric Power Holdings, in collaboration with Foodison, will host the "Discover Fukushima Fair" from November 7 to 13, 2025. This initiative aims to promote the exquisite marine products from Fukushima, especially the renowned "Jōban mono", in the capital's fish specialty stores: Sakana Bacca. The event marks the 15th iteration of the fair, showcasing a continued commitment to recovery efforts in Fukushima Prefecture.

Vision Behind the Event

The backdrop for this fair arises from the pressing need to rejuvenate the market for Fukushima seafood, which still struggles to recover post-disaster. With catch volumes at 25.6% and sales worth only 40% of pre-earthquake levels, it's evident that both consumer habits and perceptions have to shift. Tokyo Electric recognizes the importance of sustaining an expanded sales network for local fishermen and aims to foster a culture where buyers actively seek Fukushima's products, extending beyond mere supportive consumption.

Foodison, which operates Sakana Bacca, aspires to incorporate these exceptional products into daily choices for urban consumers. The fair serves a dual purpose: enhancing the visibility and appreciation of Fukushima seafood and providing ongoing support to the local fishing community.

Fair Program Details

• - Dates: November 7-13, 2025
• - Locations: Sakana Bacca stores in Nakameguro, Nakanobu, Toritsu Daigaku, Gotanda, and two at Gransta Tokyo and Marunouchi.
• - Activities:

- Special rice bowls featuring Fukushima seafood exclusive to the fair.
- Sale of various Fukushima marine products.
- Distribution of coupons offering discounts on Jōban mono products.

Community Engagement and Feedback

Past fairs have received heartwarming feedback from attendees, indicating a strong connection to Fukushima. Comments like, "I won't forget Fukushima, and I will continue to support you!" reflect the emotional ties many hold. Shoppers expressed eagerness to try dishes crafted from local produce, highlighting the desire to engage with and support the region's recovery.

Tokyo Electric’s Support

Since 2021, Sakana Bacca has consistently hosted the fair, and Tokyo Electric is grateful for their unwavering support, especially in light of challenges such as the ALPS treated water release. Their ongoing marketing and sale campaigns for Fukushima products are critical in bolstering the region's economy, and they value Sakana Bacca's commitment to showcasing the quality of these offerings.

Insight from Foodison

The fair has successfully created awareness about the splendid taste of Jōban mono among urban consumers. Foodison’s CEO, Tohru Yamamoto, expressed profound gratitude for reaching the 15th fair, recognizing the fair as a vital opportunity to restore market channels for Fukushima seafood. “By highlighting the taste of the Jōban mono, we aim to contribute to revitalizing sales,” he noted while encouraging more people to discover the delightful selections available.

Sakana Bacca: More Than a Fish Store

Sakana Bacca operates eight locations in Tokyo and one in Saitama, focusing on revitalizing the traditional fishmonger culture through modern innovations. They strive to introduce diverse seafood varieties and high-quality products that are often underrepresented in urban markets. Their approach combines online engagement with in-store experiences, making them a preferred choice among younger generations who may be distanced from seafood culture.

For more details, visit Sakana Bacca or Foodison.

Media Contact: For inquiries related to this event, please reach out at [email protected].