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Refresh Your Summer with BEX COFFEE's Special Offers

As the summer heat intensifies, BEX COFFEE, operated by JR East Japan Cross Station Foods Company, located in Shibuya, Tokyo, is excited to announce a series of refreshing campaigns aimed at providing a welcome pause for everyone working hard this season. With the tagline of being a 'Summer Aid Station,' BEX COFFEE plans to become a go-to spot for a quick break and refreshing hydration through a delightful range of drinks and food.

Embrace the Heat with Exclusive Designs

This year, in conjunction with various campaigns, BEX COFFEE will feature the limited edition Suica Penguin design, which encourages patrons to hydrate and enjoy a refreshing respite from the sweltering temperatures. The famous Suica Penguin serves not only as a fun character but also symbolically invites customers to take a moment away from their busy lives.

Launching Flavorful Summer Drinks

Starting July 7, 2026, BEX COFFEE will unveil its popular summer drink: the Rich Lemonade. This invigorating beverage is crafted using Setouchi lemon juice, known for its perfect blend of acidity and sweetness. The drink is enhanced with lemon peel and a concentrated lemon sauce, resulting in an even richer flavor that’s perfect for summer. Sizes will range from R size priced at 510 yen to XL size at 610 yen, all including taxes. This drink will be available through September 30, 2026, making it a perfect companion for those seeking refreshment.

Special Coupons via LINE

To make the most of this summer experience, BEX COFFEE will offer exclusive coupons through its official LINE account:

• - 100 yen OFF coupons for the Rich Lemonade and regular Lemonade, available from July 7 to September 30 for both existing and new LINE friends.
• - A special Free Beverage Coupon to celebrate BEX COFFEE Day on July 20, offering a free coffee, iced coffee, or tea, available only for those who have added BEX COFFEE as a LINE friend by July 19.

Expanding XL Ice Drink Sizes

In light of the rising summer temperatures, BEX COFFEE is also expanding its XL drink options across all locations for a limited time. Now, customers can enjoy larger sizes (approximately 1.5 times the regular size) for various beverages including Rich Lemonade, Iced Coffee, Iced Tea, and more. This seasonal addition aims to encourage customers to savor their drinks while staying refreshed during their busy days.

About BEX COFFEE

Founded with a vision to provide a comforting space for coffee lovers, BEX COFFEE blends unique coffee sourced from various coffee-producing countries, served freshly ground in-house. Along with their signature freshly baked paninis, they offer seasonal menus that encourage delightful discoveries on every visit. Covering the Greater Tokyo area with 72 shops, BEX COFFEE is celebrating its 30th anniversary in 2025, affirming its position in the coffee scene.

Parent Company Information

JR East Japan Cross Station Foods Company, established on April 1, 2021, is focused on convenience and restaurant operations, through brands like NewDays and BEX COFFEE. With a capital of 4.11 billion yen, the company is a wholly-owned subsidiary of JR East Japan and seeks to provide more enjoyable experiences at train stations.

Visits to BEX COFFEE are more than just about coffee; they are about creating moments of joy, respite, and new experiences for every customer. Let's embrace the summer together!