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D'IYANU Partners with Centric PLM for Fashion Innovation

D'IYANU, a bold fashion label inspired by African heritage, has announced its partnership with Centric Software to leverage Centric PLM, a leading Product Lifecycle Management solution. Founded in 2014 in Philadelphia by Addie Ajayi, D'IYANU emphasizes designing culturally rich clothing for men, women, and children, utilizing striking African-inspired patterns that resonate globally.

With a mission to make culturally rich apparel accessible, D'IYANU aims to blend traditional designs with contemporary fashion trends. However, as the brand sought to grow, it faced challenges with its operational processes, prompting the decision to partner with Centric PLM.

Operational Challenges and the Need for Change

D'IYANU was encountering several inefficiencies in its design and production workflows. The manual updates and inconsistent data management systems became cumbersome, particularly as the brand sought to expand its reach. Yolanda, the Head Designer at D'IYANU, expressed her frustrations: “We were tired of spending time fixing errors, dealing with glitches, and managing data in a way that was not scalable for our growth.”

This need for a more robust system led D'IYANU to evaluate different PLM solutions. The team found Centric PLM to have the most comprehensive features tailored for the fashion industry along with exceptional customer service that distinguished it from competitors. “Centric PLM made a strong impression from the start,