JisuLife and POP MART Launch Exciting Collaboration with TWINKLE TWINKLE Character

JisuLife and POP MART's New Partnership

In a groundbreaking collaboration, JisuLife, designated the world's leading portable fan brand by Euromonitor International, has joined forces with POP MART to introduce an enchanting new product line featuring the delightful character TWINKLE TWINKLE. This partnership not only merges innovative technology with imaginative design but also embodies the emotional narratives associated with the TWINKLE TWINKLE brand, which celebrates themes of courage, longing, and love.

The centerpiece of this partnership is the Pro1S handheld fan from JisuLife’s Pro Series. This fan stands out with 100 adjustable speed settings and an impressive battery life of up to 40 hours. Crafted to combine functionality with style, the Pro1S encapsulates the whimsical aesthetic of TWINKLE TWINKLE, transforming it into a device that does not only cool but also serves as a form of personal expression.

Adding to the charm of this campaign is JisuLife’s brand ambassador, TEN. Known for his remarkable versatility as a singer, dancer, and rapper, TEN is celebrated for his work with popular groups like NCT and WayV. His creative dynamism adds depth to the campaign, and his message of “Wind Flows, Love Glows” resonates throughout the collaboration, emphasizing the connection between performance, individual expression, and everyday lifestyle.

Gino He, Cofounder of JisuLife, expressed excitement about this partnership, stating, “We are delighted to partner with POP MART and bring the heartfelt world of TWINKLE TWINKLE to JisuLife. With the Pro1S, we want people to feel love in every breeze and experience a sense of comfort and care wherever life takes them.”

This collaboration aligns with JisuLife's mission to create innovative products that marry technology with thoughtful design and emotional resonance. Through this partnership, the company aims to deliver not just functional devices but items that enhance consumer experiences through creativity and cultural storytelling.

Available starting September 30, 2026, at 8 PM PDT, the limited edition JisuLife x POP MART TWINKLE TWINKLE collection offers an ideal blend of whimsy and practicality. The Pro1S fan will be priced at $99.99, exclusive of taxes and shipping, inviting fans to elevate their everyday comfort with a touch of magic.

About JisuLife

Founded in 2016, JisuLife specializes in creating portable fans that cater to contemporary lifestyles. It has set high standards in the cooling solutions industry and is guided by core values such as care, comfort, convenience, cooperation, and creation.

About POP MART

Established in 2010, POP MART is a prominent player in the designer collectibles and pop culture entertainment sectors. The company excels in creating immersive experiences that connect with fans, spreading joy through its beloved characters and IPs.

As the launch approaches, it is certain that this creatively-driven collaboration will capture the hearts of many, merging practicality with a charm that is sure to make everyday life a little more delightful.