#United States #Los Angeles #Parent Support #Rascals Diapers #Parenting Report

Overview of the We Get It Parenting Report

Rascals, a premium diaper and training pants brand exclusive to Walmart, has recently conducted a significant survey titled the 'We Get It Parenting Report'. This research, executed by Wakefield Research, gathered insights from 1,000 parents across the United States, all of whom have children under the age of four. The goal was to explore the emotional ups and downs of modern parenting and to validate the feelings and challenges that today's parents face.

Key Findings

The results from the survey offer a deep dive into the complexities of parenting. Notably, the findings reveal that half of the surveyed parents (50%) have not experienced a moment of relaxation for themselves in the past week. This number rises to 60% among mothers and drops to 38% for fathers, illustrating the heavier burdens that women often carry during this stage of life.

Social Life and Personal Health

The survey indicates that becoming a parent often leads individuals to deprioritize their own needs. A significant 49% of respondents reported neglecting their social lives, while 45% confessed to sacrificing intimacy or date nights with partners. Personal health and fitness also took a hit, with 45% of parents indicating they put these aspects on the back burner.

Unexpected Parenting Moments

In a humorous and eye-opening revelation, 96% of new parents admitted to experiencing at least one cringe-worthy or 'unhinged' parenting moment. Some examples included catching vomit with bare hands (40%), forgetting the location of a dirty diaper (32%), and even tasting breast milk (21%). These moments highlight the chaotic and unpredictable nature of parenthood.

Contradictions and Sacrifices

Interestingly, over half of the parents surveyed acknowledged that they allowed their children more screen time than they initially vowed never to permit. This shift showcases the stark realities and pressures that come with parenting, often forcing parents to compromise on their earlier ideals and expectations.

The Sticker Shock of Parenting

Additionally, the survey revealed parents' surprise at the rising costs of baby essentials, particularly diapers and formula. Many reported that diapers were more expensive than they anticipated, emphasizing the financial burden that comes with raising a child.

Caffeine: The Lifesaver

Despite the challenges, one thing remains constant in a parent's life: coffee. The survey showed that while parents might skip out on exercise (58%), cleaning (49%), or even showering (43%), only 23% would forego their caffeine, making coffee a non-negotiable staple in the life of a busy parent.

Community Engagement and Support

Rascals aims to leverage the insights from the We Get It Parenting Report to foster a sense of community among parents. With a reputation for a bold and relatable approach to parenting, Rascals connects with its audience through various social media platforms. As the most liked and followed diaper brand on TikTok, it has transformed its marketing into a forum for parents to share experiences and support one another.

The company's 'We Get It' campaign builds on this engagement by reminding parents they are understood and supported. The insights from the report will continue to inform the community-driven content shared by Rascals, underscoring the shared experiences of parenting.

About Rascals

Rascals originated from the needs of a mother of four in New Zealand, who found it difficult to find an affordable diaper that met her child's specific needs. Their premium baby products are not just engineered for outstanding performance but are priced accessibly to aid parents worldwide. Now available in over 30 markets and stocked by major retailers like Walmart and Tesco, Rascals has garnered over 210,000 five-star reviews and numerous accolades in the baby products industry.

For more information on their products or the latest initiatives, visit Rascals.