True Religion and UnitedMasters Team Up for Exclusive Concert Series at New York Fashion Week

The Exciting Launch of True Religion on Tour Concert Series

True Religion, a renowned urban lifestyle apparel company, is making waves by partnering with UnitedMasters to introduce the "True Religion On Tour Concert Series". This initiative precedes the much-anticipated New York Fashion Week and aims to bring live music to fans in unique, intimate settings. The series promises performances from both emerging and established artists, including Dess Dior, Dono, Ro$ama, and Trevor Jackson.

Kristen D'Arcy, the CMO of True Religion, expressed enthusiasm about the collaboration, emphasizing the brand's long-standing ties to music and culture. She stated, "Partnering with UnitedMasters allows us to create environments where fans can connect with new artists and the True Religion brand in refreshingly unique ways."

UnitedMasters, a platform that champions independent artists, echoes this sentiment. Todd Perry II, their VP, highlighted how the partnership showcases both brands' dedication to authenticity and cultural collaboration. He noted, "True Religion has historically been at the heart of music and culture, and we’re excited to carry on this legacy."

The concert series will kick off in New York City on September 10, 2026, setting the stage for three additional stops in Atlanta, Houston, and Los Angeles throughout the fall and winter. These events are designed not as traditional concerts but as opportunities for fans to experience live performances up close while engaging with the True Religion brand through interactive experiences and curated playlists.

Artists like Dess Dior are quick to recognize the innovative approach to these events. "I’m thrilled to launch this concert series during NYFW. It’s a fantastic venue to showcase my talents and passion for fashion simultaneously," she remarked.

By integrating music and fashion in this groundbreaking way, True Religion is paving the way for a revolutionary concert experience. Shifting away from the typical large venue shows, this format taps into the desire for more personalized connections between fans, musicians, and the brand.

Steve Stoute, the CEO of UnitedMasters, articulated the mission of this collaboration, stating: "We aim to empower artists, providing them with tools to enhance their creativity and connect directly with their audience. This partnership is about celebrating individuality."

As the concert series approaches, True Religion continues to affirm its commitment to music, emerging artists, and authentic cultural experiences. By leveraging its retail presence as a platform for connection, they are creating meaningful interactions between artists and consumers,

Both brands encourage fans and fashion enthusiasts to follow along on social media and through True Religion's official website, where they can find more information about the concert series and updates on performances.

Conclusion

The "True Religion On Tour Concert Series" promises to be a remarkable fusion of music, fashion, and community engagement, exemplifying how brands can authentically integrate with cultural movements. As True Religion extends its influence in the musical landscape, fans can look forward to a truly unique experience that celebrates creativity and self-expression across all avenues.

For more about the concert series, visit True Religion's Instagram or their official website. Immerse yourself in a new way to experience music and community with True Religion's innovative events.