#None #Morocco #Chery #FREELANDER

FREELANDER’s Ambitious Expansion into the Middle East and Africa

FREELANDER, the smart all-terrain vehicle brand, is making significant strides in its global expansion strategy. The brand is gearing up to launch its products in the Middle East and make its debut in Africa, starting with Morocco. This initiative is a testament to FREELANDER's commitment to establishing a robust presence in diverse markets.

Strategic Rollout Plan

FREELANDER has targeted 11 key markets in the Middle East, including prominent countries such as the United Arab Emirates, Kuwait, Qatar, Saudi Arabia, Israel, Iraq, Jordan, Lebanon, Bahrain, Oman, and Egypt. The company aims to execute a full-scale market entry in the first half of 2027. In preparation for this launch, FREELANDER is currently in discussions with local partners to build sales and service networks. Among the dealers selected in the UAE are Al Tayer Motors and Premier Motors, who will act as official representatives of the brand.

During the recent FREELANDER Nightfall event, held at the 2026 Chery International User Summit in Wuhu, China, new collaborations for Bahrain and Oman were formalized, paving the way for a successful launch. Additionally, it is anticipated that the FREELANDER 8 will be available in the UAE market by early 2027. Lucia Mao, CEO of FREELANDER International, emphasized the importance of earning customers' trust through quality products and reliable service, stating, "Bringing FREELANDER to the rest of the world means more than entering new markets; it signifies a commitment to our customers every single day."

Morocco: A Gateway to Africa

In Africa, Morocco has been strategically chosen as the first market for FREELANDER. Alongside Tunisia, these two countries will constitute the brand's initial foothold on the continent. FREELANDER's team is currently working on preparations to ensure a smooth entry, projected for mid-2027. Local partners will be involved in developing tailored sales strategies and after-sales support, ensuring that the product offerings align with the unique requirements of each market.

The specifics surrounding launch dates, technical specifications, pricing, and business conditions for each market will be shared through official channels, keeping prospective customers and partners informed as the rollout approaches.

About FREELANDER

FREELANDER is a high-end, smart all-terrain vehicle brand held by JLR and developed alongside Chery. Positioned to combine British automotive excellence with advanced technology, FREELANDER stands out as a premium offering in the competitive automotive landscape. JLR has invested in a dedicated design center, the FREELANDER Design Hub, to drive innovation and branding, while Chery contributes its advanced intelligent technology and top-tier global supply chain.

As FREELANDER takes these bold steps into new markets, the automotive world watches closely, anticipating how this strategy will reshape its presence on the global stage. With Morocco as its launching point into Africa, FREELANDER's journey into diverse and exciting markets is just beginning.