Get Ready for 'UMAbred PARK' Popup at Shinjuku Marui Annex This May!

Exciting 'UMAbred PARK' Popup Event in Shinjuku

Get ready, everyone! The much-anticipated themed event, 'UMAbred PARK,' launches at the Shinjuku Marui Annex from May 23rd to 31st, coinciding with the prestigious Oaks and Derby week. This event features the vibrant world of UMAbred, a brand transforming real and retired racehorses into adorable, soft, animal-like characters known as 'UMA.'

Event Overview

'UMAbred PARK' represents a fictional amusement park, bringing to life the creativity of Takatsuki Nato, the designer behind the brand. Attendees can expect to purchase unique merchandise, adorned with completely new illustrations created just for this occasion. This popup is far beyond the usual offerings; it's designed to be an interactive experience, featuring attractions like recreated structures from the park, exciting stamp rallies, and plenty of delightful surprises.

The event will also be co-hosted with netkeiba, presenting an exclusive opportunity to browse and purchase items typically available only through the netkeiba EC shop. This year sees the introduction of products making their first appearance, promising a rewarding experience for fans and newcomers alike.

What to Expect at UMAbred PARK

The 'UMAbred PARK' event aims to create a whimsical atmosphere where visitors can immerse themselves in the fun of the UMAbred universe. Featuring an impressive gathering of characters, including five stars from the 2024 UMAbred POPUP, the event aims to celebrate the community around these charming figures.

What's particularly exciting is the arrival of a brand-new original character, 'Encho' (園長), illustrated exclusively for this popup by Takatsuki Nato. Enthusiastic patrons can look forward to seeing the adorable park manager at work, ensuring a delightful theme park experience. Don't miss the chance to grab merchandise featuring this new character, and keep an eye out for more surprise announcements!

Map and Exciting Activities

Although only a portion of 'UMAbred PARK' will be on display, several undisclosed areas are set to unveil throughout 2026. Make sure to visit and experience all the new attractions as they open up!

To make the event even more engaging, a stamp rally will take place. Attendees can collect stamps that feature the park's logo, with limited stamp sheets available on a first-come, first-served basis. Participants who gather all stamps can look forward to a special reward—what will it be? That's a secret you'll have to find out!

Featured Products at the Event

Among the items set to launch at the popup, there's a particularly exciting 'UMAbred PARK Friend Tote Bag,' available slightly later during the event. Additionally, netkeiba will showcase a variety of new and popular merchandise, including goods linked to racehorses who made waves during the Derby and Oaks. This year also features exclusive items from Liberty Island, a three-crown-winning mare, offering fans eye-catching collectibles.

Be sure to check out the highly popular random goods and horse-ear hoodies, promising a diverse selection that caters to all anime and horse racing enthusiasts!

Among the many perks available during this event, Epos Card members will receive a special benefit. For those spending over ¥3,000 using their Epos Card or by physical cash, a unique 'UMAbred x netkeiba' sticker (with a collection of 11 designs) will be gifted randomly per transaction.

On the other hand, newcomers signing up for Epos Cards can receive a complete set of these stickers as a welcome gift, showcasing the adorable UMAbred x netkeiba collaboration design.

Event Details

- Duration: May 23rd (Saturday) to May 31st (Sunday), 2026
- Location: Shinjuku Marui Annex, 7th Floor, Calendarium 6
- Hours: 11:00 AM - 7:00 PM (10:30 AM - 7:00 PM on weekends and holidays)

Admission Guidelines: After the opening, visitors can head directly to the 7th-floor event space. However, please be aware of possible restrictions or ticket distributions due to crowd levels.

Whether you're a long-time UMAbred fan or new to the captivating world of horse racing merchandise, this popup promises to be a memorable experience. The creators of UMAbred can’t wait to welcome you to 'UMAbred PARK'—get ready for an event full of joy, creativity, and community!