#Japan #Tokyo #Cherry Blossom #Tokyo Skytree #Vpon

Introduction

In a groundbreaking initiative, Vpon JAPAN Inc. has utilized its unique location data to bolster foreign tourist visits to the iconic Tokyo Skytree, especially during the cherry blossom season. The company’s innovative approach, dubbed the "TabiNaka® Distribution" service, has shown impressive results, significantly enhancing footfall during a typically quieter time for the landmark.

Background

Vpon, an industry leader in cross-border digital transformation in Asia, has dedicated itself to promoting Japan's allure through data and digital marketing solutions. This mission aligns perfectly with the needs of Tokyo Skytree, which sought to improve its international visitor numbers during the critical period just before the cherry blossoms bloom in February and March, typically a slow season for tourists.

Challenge

The task at hand for Tokyo Skytree was to overcome the seasonal dip in tourist visits during late winter to early spring. As the cherry blossoms attract visitors from around the globe, the challenge was to implement effective and immediate marketing strategies to engage potential tourists in a limited timeframe. Hence, Vpon stepped in with its expertise in targeted advertising and audience engagement.

Solution Implemented

Leveraging its extensive location data, Vpon deployed the TabiNaka® Distribution service, allowing for seamless multilingual advertisement delivery. This strategy targeted tourists particularly from Taiwan, Hong Kong, and Southeast Asia, creating ads that spoke directly to the global audience. The advertisements not only covered the cherry blossom viewing experience but also highlighted other attractions around the Skytree, enticing potential visitors to explore.

Results

The implementation of Vpon’s service led to outstanding results:

• - The number of visitors to the landing pages exceeded expectations, indicating high engagement levels.
• - A significant social media ripple effect was observed, enhancing the visibility of Tokyo Skytree.
• - The area ranking for visits in Sumida Ward increased in comparison to the previous year, cementing Tokyo Skytree's status as a must-visit location.
• - Among popular spots in Tokyo, the Skytree climbed the rankings relative to the previous year, showcasing the effectiveness of the campaign.

Conclusion

Vpon's initiative not only helped Tokyo Skytree address its immediate challenges regarding foreign tourist engagement but also contributed positively to the overall tourism health of Sumida Ward. By utilizing unique data-driven strategies and understanding the needs of their target demographic, Vpon has underscored the importance of innovative marketing techniques in enhancing visitor experiences.

For further details on this case, including the comprehensive background, deliberation process, and specific impacts of the implementation, we invite you to explore Vpon's website.

About Vpon

Vpon JAPAN Inc. operates under the mission of "Revitalizing the World with Japan's Allure!" The company provides digital marketing solutions aimed at international expansion and inbound tourism, collaborating with over 200 municipalities and private enterprises. Additionally, Vpon is dedicated to generating a 50 trillion yen Cool Japan market and organizes the Cool Japan DX Summit.

Company Overview

• - Brand Name: Vpon JAPAN Inc.
• - Headquarters: 3-15-7 Sendagaya, Shibuya-ku, Tokyo
• - CEO: Yoshitaka Shinohara
• - Business Focus: Big data analysis through proprietary AI technology, smartphone advertising platforms, inbound and outbound marketing support, DMP construction, and organizing the Cool Japan DX Summit.
• - Founded: June 2014
• - Website: Vpon

About Tobu Tower Skytree

Company Overview

• - Brand Name: Tobu Tower Skytree Co., Ltd.
• - Headquarters: 1-1-2 Oshiage, Sumida-ku, Tokyo Skytree East Tower, Floor 19
• - Business Focus: Operation of broadcasting towers and observation decks.
• - Website: Tokyo Skytree