#Japan #Shibuya #Meta Advertising #Store Traffic #Beacon Technology

Successful Store Advertising Campaign

In recent years, the digital advertising landscape has experienced significant growth, yet businesses face ongoing challenges in attracting foot traffic to physical stores. Many companies struggle with the efficacy of their advertising efforts, often leaving them questioning whether their expenditures are yielding tangible results. Common concerns raised by these businesses include:

• - They cannot clearly see how the ads lead to actual store visits.
• - Measuring the return on investment (ROI) for their campaigns proves difficult.
• - When foot traffic declines, there are limited advertising strategies they can employ to rectify the situation.

This is particularly true for specialized services, retail sectors, and food and beverage outlets that leverage Meta advertising but have traditionally grappled with constrained options for 'visit measurement' and 'optimization'. Addressing these challenges, our company has launched a new solution utilizing Beacon technology to measure in-store visits, increasing both visibility of advertising effectiveness and potential for better ROI.

Introducing Our Store Traffic Measurement Solution

Our innovative solution integrates valuable insights from years of experience managing Meta advertising campaigns, leveraging Big Data from unerry, a leader in location data technologies, and connecting with Meta's Conversion API to accurately capture and analyze the actual foot traffic generated from web ads.

With this system in place, we can offer:

• - Optimized ad delivery based on the conversion information of users who have visited the store after seeing our digital ads.
• - Targeted marketing campaigns aimed at users who have visited the store, as well as those with similar profiles.
• - Specific ad delivery strategies for audiences visiting locations like theme parks, high-end shops, and other attractions.

This approach stands to maximize store visits while lowering the acquisition cost per booking, allowing businesses to achieve their promotional goals effectively.

Who Can Benefit?

• - Food and consumer goods manufacturers distributing products through retail channels.
• - Retail chains and dining establishments looking to boost in-store traffic.
• - Businesses representing luxury goods targeting affluent consumers.
• - Companies seeking to enhance attendance at offline events by executing successful web advertising campaigns.

A Success Story: 40,000 Additional Store Visits

To illustrate the outcome of our approach, we employed a conversion lift test on the Meta platform, segmenting the audience into two groups: one that received exposure to the ads, and another that did not. Through this methodology, we validated a significant increase of approximately 40,000 visits to stores due to our advertising efforts.

Campaign Details

• - Client: A leading food manufacturer.
• - Campaign Duration: One month.
• - Target Geography: Nationwide.
• - Audience Target: Men and women aged 25-57.
• - Advertising Medium: Instagram video ads.
• - Objective: Boost visits to supermarkets and general merchandise stores across the nation.

By comparing the two audience groups, we confirmed that the advertising strategy led to a net increase of around 40,000 store visits, translating to an impressive cost of approximately 10 yen (given a conversion rate assumption of 143 yen to the dollar).

Special Campaign Offer

As part of this initiative, we are launching a campaign to assist a business in utilizing our store visit measurement solution in their advertising promotion with Meta.

Application Process: Interested companies can register through a dedicated form.

• - Entry Period: From July 15, 2025, 14:00 to July 22, 2025, 23:59.
• - Announcement of Results: Winning company will be notified by July 24, 2025.

Eligibility Requirements:

• - Must have a physical store with existing customer attraction challenges.
• - Must be willing to have their success story published with their company name and details.
• - Ability to spend over 1 million yen (excluding tax) for advertising promotion using the store visit measurement solution.

Important Notes

• - If Beacons are to be newly installed, there will be an additional installation cost of 15,000 yen each. The quantity required will vary based on the size of the store and campaign specifics.
• - Only firms completing a formal order in July will receive promotional benefits.
• - Post-selection withdrawals are not permitted.
• - If creative production is necessary, an additional quote will be provided.

Should you have any questions regarding the details, feel free to reach out. We would be glad to provide you a detailed walk-through online.

Contact Us

For any inquiries, please email us at PR@dash-b.co.jp.

Company Overview: DASHBOARD, INC. - A leading advertising agency specializing in integrated customer attraction using web marketing.
Headquarters: Shibuya, Tokyo, Established August 13, 2013. For more details, visit our official website at here.