Discover the Delights of Fukushima at the Summer Peach Festival in Shinjuku Takashimaya

Experience the Essence of Fukushima

The Summer Peach Festival at Shinjuku Takashimaya is an event that fruit lovers won't want to miss. From July 31 to August 3, 2023, visitors can enjoy the delightful aroma of Fukushima's seasonal peaches, particularly the renowned Akatsuki variety, which will grace the venue. This four-day festival promises a variety of activities and products, showcasing the best of Fukushima's agricultural offerings.

Event Highlights

1. Sale of Fukushima's Akatsuki Peaches
Get ready to indulge in juicy Akatsuki peaches, proudly representing Fukushima, at the event. The second floor at Shinjuku Takashimaya's JR口 special venue will be fully adorned with these delicious fruits, celebrating the peak season of this iconic variety.

2. Meet the Miss Peach Campaign Crew
The lively and engaging Miss Peach Campaign Crew will be present to promote the festival and share the joy of peaches with visitors. Their enthusiasm and charm are sure to enhance the festive atmosphere.

3. Japanese Sweets and Snacks
The Nihonbashi Fukushima-kan Midette will set up a stall featuring regional specialty sweets that are sure to tantalize your taste buds. This is a great opportunity to explore the unique flavors of Fukushima.

4. Local Products from Aizuwakamatsu Agricultural High School
Students from the Aizuwakamatsu Agricultural High School will showcase their innovative products, including a special castella cake developed with the Fukurum Fund aimed at creating a better future for Fukushima. You can also purchase fresh vegetables, like onions, directly from these budding farmers.

5. Fresh Vegetables from Minamiaizu Town
On August 1, starting at around 3 PM, fresh produce such as locally harvested asparagus and cucumbers will be transported via the Tobu Railway's 'Limited Express Liberty' for immediate sale at the festival. This ensures that you can enjoy the freshest ingredients straight from the farm to your plate.

6. Don't Miss Kibi-tan
The iconic Fukushima prefectural mascot, Kibi-tan, will make a special appearance at the event. Additionally, a giant Akabeko statue and an informational booth for tourism promotion will be set up, inviting visitors to explore the beauty of Fukushima.

More Promotions on Offer

In conjunction with the Summer Peach Festival, Shinjuku Takashimaya will also host the "Fukushima Summer Delicacies Festival" in the basement food section until August 5. This festival will feature not only peaches but also other delectable products such as Fukushima beef, Fukuyama pork, and Kawatama chicken, perfect for food enthusiasts eager to try local favorites. Observe that some of these items will only be available on select days during the promotion.

Opening Ceremony

To kick off the festival, an opening ceremony will take place on July 31 at 10:30 AM at the outdoor special venue. Dignitaries in attendance will include Fukushima Governor Masao Uchibori, Shinjuku Takashimaya Store Manager Yuko Shibuya, and the Miss Peach Campaign Crew.

Ceremony Schedule:

- 10:30 AM: Ceremony Begins

- Welcome address by the Governor
- Address by the Store Manager
- Promotional presentation by the Miss Peach Crew
- Ribbon-cutting ceremony
- Distribution of gifts

- 10:45 AM: Ceremony Concludes

Whether you're a peach aficionado or simply curious about Fukushima's offerings, the Summer Peach Festival at Shinjuku Takashimaya is a delightful event that combines local culture, delicious food, and a celebration of the region's agricultural heritage. Make sure to visit and create some sweet summer memories!