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House Foods Revamps Popular Macaroni Gratin Sauce Series

In a bid to elevate the dining experience, House Foods Corporation has announced a significant redesign of its leading Macaroni Gratin Sauce series, known for its no-boil macaroni included with the sauce. The new flavors and package redesign will be rolled out starting August 11, 2025, across supermarkets nationwide.

The latest reformulation focuses on enhancing the richness and thickness of the sauce to ensure that each plate provides a satisfying meal. By improving the sauce's consistency, it allows for better adhesion to the macaroni, which is developed with a unique chewy texture, offering a delightful combination for the taste buds.

Key Upgrades in the Macaroni Gratin Sauce Series

1. Enhanced Flavor Profile

The new recipes for both the white sauce and meat sauce incorporate fresh ingredients that significantly boost the dish's flavors:

• - White Sauce (two and four servings): The inclusion of new butter ingredients amplifies the creamy, rich flavor profile, letting diners experience an immediate burst of buttery aroma and taste upon the first bite.
• - Meat Sauce (two and four servings): This variant introduces roasted onion powder to enrich the sauce with additional depth and sweetness, creating a more robust flavor.

2. Improved Sauce Consistency

The thickness of the sauce has been fortified compared to previous versions, ensuring that the sumptuous macaroni can be easily coated, enhancing the overall dining pleasure.

3. Clearer Packaging Design

To visually communicate the improvements, all packaging has been updated:

• - Icons indicating “Thicker, Richer!” highlight the current sauce features.
• - The copy “Rich Flavor, Creamy Thick!” unifies the brand’s flavor identity across the series.
• - Special emphasis is placed on the macaroni's unique chewy texture.
• - A more prominent display of the No.1 sales icon allows customers to recognize the brand's top position in the market.

About the Macaroni Gratin Sauce Series

The Macaroni Gratin Sauce series is renowned for its user-friendly approach, enabling families to create delicious dishes with everyday ingredients. With a creamy white sauce rich with buttery aromas and a hearty meat sauce that highlights the natural sweetness of ripe tomatoes and onions, the series offers two serving options for both sauces.

In total, there are four varieties available, ensuring variety and satisfaction for all diners.

Unique Chewy Macaroni

The series also features macaroni that requires no boiling, with a unique chewy texture developed through a proprietary blending method. This design allows for faster meal preparation as all components—sauce and ingredients—can be cooked in a single pot, reducing both cooking time and cleanup effort.

Explore Creative Gratin Recipes

Notably, a large portion of households, approximately one in three, has taken to handmade gratin, discovering ways to mix and match ingredients using the sauce mix, showcasing the versatility and enjoyment of home cooking.

On the packaging's back, a QR code leads consumers to accessible recipes utilizing various ingredients, inspiring creativity in meal preparation. Notable recipes include 'Napa Cabbage and Daikon Macaroni Gratin' and 'Shrimp and Scallop Macaroni Gratin,' which highlight the sauce’s adaptability with an array of ingredients.

Product Details

• - Product Names and Prices:

- Macaroni Gratin Quick Up White Sauce (2 servings): 78g, Recommended Retail Price: 126 yen (excluding tax)
- Macaroni Gratin Quick Up White Sauce (4 servings): 156g, Recommended Retail Price: 210 yen (excluding tax)
- Macaroni Gratin Quick Up Meat Sauce (2 servings): 78.5g, Recommended Retail Price: 126 yen (excluding tax)
- Macaroni Gratin Quick Up Meat Sauce (4 servings): 157g, Recommended Retail Price: 210 yen (excluding tax)

• - Release Date: Rolling out from August 11, 2025
• - Availability: Nationwide

To discover more, visit the House Gratin brand site, updated August 6.
House Foods Gratin Products