#United States #loyalty program #Live Nation #Mooresville #MyLowe's Rewards

Lowe's Elevates Live Music Experiences for Loyalty Members

Lowe's, the prominent home improvement retailer, is launching a host of exclusive live music perks for its MyLowe's Rewards and MyLowe's Pro Rewards members, thanks to a new long-term collaboration with Live Nation. This ambitious partnership aims to amplify customer engagement through unique live music events across select amphitheaters nationwide.

Exclusive Member Benefits

Through this exciting initiative, Lowe's loyalty members will enjoy various concert enhancements and opportunities throughout the summer season. Some notable offers include:

• - Discounted kids tickets when purchasing an adult lawn ticket.
• - Complimentary lawn chair rentals for the first fifty eligible members at select shows.
• - Sweepstakes providing a chance to win free concert tickets throughout the year.

With these offerings, Lowe’s is committed to enriching the live music experience for families, allowing them to enjoy concerts together while capitalizing on affordable pricing and exclusive incentives.

The partnership also establishes Lowe's as the inaugural presenting partner of a refreshed amphitheater tailgate experience that Live Nation will debut at selected venues this summer. This innovative concept will combine live entertainment with culinary delights and beverages from select Lowe's vendor partners, creating a unique pre-show atmosphere for members.

A New Way to Connect

As the summer concert season approaches, the partnership between Lowe's and Live Nation meets customers in their favorite social settings, fostering community connections through live music. The initiative aims to not only provide value but also deliver memorable experiences tailored to the interests of modern audiences. With more than 30 million members across both MyLowe's Rewards and MyLowe's Pro Rewards, the customer-centric focus is clear, with rewards members receiving personalized savings, bonus points, and access to seasonal perks.

According to a significant survey, 80% of attendees expressed that local live music venues are central to cherished moments with family and friends. Jen Wilson, Senior Vice President and Chief Marketing Officer at Lowe's, emphasizes, "Music is one of the things that brings people together - families, friends, and entire communities. We are thrilled to integrate live music into our offerings, enriching each member's experience and enhancing the ways individuals enjoy their time outside the home."

What Fans Can Expect

With this collaboration, Lowe's highlights the value of creating special moments that resonate with fans. Russell Wallach, Global President of Media and Sponsorship at Live Nation, shares, "When fans attend a show, they want a memorable experience from start to finish. Lowe's fully understands that and has collaborated with us to expand those celebratory moments beyond the concert itself."

The perks available to MyLowe's Rewards and MyLowe's Pro Rewards members will kick off this summer at featured amphitheaters. As the collaboration unfolds, more exciting benefits will be introduced throughout the year, ensuring that music enthusiasts can maximize their enjoyment and engagement with their favorite concerts.

To learn more about the live music perks at Lowe's, interested members can visit the Lowe’s website for complete details and updates as the summer concert season gets underway. These loyalty programs not only create savings opportunities but also foster a vibrant community around shared musical interests and events, making each outing a meaningful experience.

For further information and ongoing updates regarding the enhanced loyalty offerings, reach out to the Lowe's media team. Join in the fun, enjoy the music, and make the most of your summer outings with Lowe's loyalty programs!